This presentation is about:
- The function of social media networks and how they work.
- What constitutes your Digital Identity.
- The importance of maintaining a good Digital Identity.
- How to identify simple online scam attempts.
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OBJECTIVES
During this presentation, I will:
•Explain the function of social media
networks and how they work.
•Describe what constitutes your Digital
Identity.
•Explain the importance of maintaining
a good Digital Identity.
•Explain how to identify simple online
scam attempts .
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WHAT YOU WILL LEARN:
By the end of this presentation, you will;
•Understand the function of social
media networks and how they work.
•Improve or maintain a good digital
identity.
•Be able to detect basic online scam
attempts.
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SOCIAL MEDIA NETWORKS
•A social network is a network of people – people you
know, and people who know people that you know
•The power of a social
networking is that your current
friends can lead you to new
friends.
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On Social media, users
can:
• Post information,
• Comment on other people’s
posts,
• Upload pictures and videos,
• Send email
messages or
• Engage in online
chats with one another
• And more!
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POPULAR SOCIAL MEDIA NETWORKS AND
THEIR USES
•Facebook = I like Technology events.
•YouTube = This how the Technology event took place.
•LinkedIn = I have skills in Technology.
•Twitter = I’m attending a #Technology event.
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POPULAR SOCIAL MEDIA NETWORKS AND THEIR USES
•World Pulse: I am a woman (or a
supporter of women) and I have
inspiring stories and resources to share
and inspire other women all around
the world with Technology.
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WHY DO PEOPLE JOIN SOCIAL NETWORKS?
• Expand their list of business contacts
• Promote themselves and advertise their skill sets
• Look for job leads or to find people to fill open
positions
• Advertise upcoming events
• Post job openings
• Promote brands
• Etc…..
Why do you join Social Media Networks?
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• Usually it is a combination of your
online profile(s) and all your postings,
and all your uploads, and all your
images, and all your “likes,” and all of
the people you follow.
YOUR DIGITAL IDENTITY
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YOUR DIGITAL FOOT PRINTS
• Any time you perform an action
online, you leave a trace of
information about your character
• These traces of information are
digital footprints
• Because they are online, they are
searchable
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WHY IS YOUR DIGITAL IDENTITY
IMPORTANT?
•Your digital identify is your personal brand
•Your personal brand distinguishes you
from other people and creates an
impression in the minds of others.
•On Social media, the saying that “Show
me your friends and I will tell you who
you are” is very effective.
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WHY IS YOUR DIGITAL IDENTITY IMPORTANT?
• Professionals and focused people
look for and network only with
their kind.
• In order to become successful, you
need to network with enough
other successful people!
• Birds of a feather….. You know the
rest…
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CREATING A POSITIVE ONLINE IDENTITY
• Create and manage your LinkedIn
account – take the time to create a well-
written professional profile.
• Manage your Facebook profile and
remove any photos that do not show
you in a professional light.
• Create a Twitter account and use it to
share information that others may find
valuable.
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CREATING A POSITIVE ONLINE IDENTITY
• Create and post to a blog
that shares positive and
professional ideas.
• Never post (or send a
communication) in anger!
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MANAGING YOUR DIGITAL IDENTITY
Online is Forever - This is what gives social media its power!
• Be very careful about what you put online!
• Once you post something online, you are no
longer in control of that information
• Anyone who can see your post or picture or
video can download it (and keep it) or share it
• When information is shared the number of
people who see it grows exponentially!
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MANAGING YOUR DIGITAL IDENTITY
•Take a proactive role in creating and
maintaining a positive online
identity
•Be careful about what you share
•Take the time to create and share
material that shows you are
intelligent, thoughtful, responsible
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MANAGING YOUR DIGITAL IDENTITY
•Find articles about issues you care about
and comment on them, and share them
with others
•Try to remove any posts that show you in
an unfavorable light
•If necessary, seek help from a company
that provides identity services.
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ONLINE SECURITY
• Online anonymity (having a fake and
shallow profile with a funny name) can
make people feel insecure and
suspicious.
Hello, My name is Sanchez
Ronaldo Ronaldinho
Can we be friends?
Who is this person?
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ONLINE SECURITY
• We all have a moral and ethical
responsibility to treat others with
respect online.
• It starts with a Clean Digital Identity
that does not raise any suspicion
especially at first sight!
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DETECTING SIMPLE ONLINE SCAM ATTEMPTS
• Check his/her Social Media profile for:
1. Date of profile creation
2. Date of first post
3. Number of friends
4. Types of images
5. Number of mutual friends.
1) VERIFY THE MESSENGER
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DETECTING SIMPLE ONLINE SCAM ATTEMPTS
Search for his/her Digital Identity on Google:
Unfortunately, this may not work if the
sender used only one simple name….
2) GOOGLE THE SENDER
Hello am Susan looking for serious relationship leads to
married am 26years from cameroon I do hair dressing for a
living if interested whtsaap (+237)679828495
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DETECTING SIMPLE ONLINE SCAM ATTEMPTS
Sometimes a message on social media may ask
you to continue the conversation through
another channel like E-mail or WhatsApp.
DON’T USE IT!
3) DON’T SWITCH THE COMMUNICATION MEANS!
Hello am louiza Njang from Thailand but now in
cameroon for business am 26years old single n
searching for a god fearing man who I can date an
have relationship with that leads to married if
interested whtsaap me on (+237)679828495
thanks
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DETECTING SIMPLE ONLINE SCAM ATTEMPTS
• Grammatical and spelling errors are usually
very common in scam messages; even those
directed to your E-mail address.
4) CHECK FOR ERRORS
Hello Ndimofor,
Thank you for your reply to my email. I see you are an organisation that promotes computer skills amongst the youth of cameroon, a very noble
and forward thinking movement to encourage progress. Certainly from the information that you have sent to me.
May i tell you what has prompted my email to you, i have recently become friends through the world of internet dating with a lady from
Bamenda and when i requested an address to send her some information through the post she has given your company details and address but
i cant understand why she has done this. Could you offer an opinion at all? Her name that she has told me is mai marie. I understand this is an
unusual request but would like some clarification if possible. Im a uk citizen by the way.
Kind Regards
Simon.
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DETECTING SIMPLE ONLINE SCAM ATTEMPTS
• Most people get successfully
scammed because of greed.
• Scammers always find your interests
especially from your Digital Identity
and then make offers you can’t
refuse… or CAN YOU?
• Easy money, fairy-tale relationships,
get-rich-quick business deals etc…..
5) DON’T BE GREEDY.
THINK ABOUT THE OFFER!
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DETECTING SIMPLE ONLINE SCAM ATTEMPTS
• Be careful about websites that ask for
sensitive information such as your
password or bank account information.
• Keep your password as a very important
online secret.
6) GUARD YOUR PASSWORD!
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WHAT YOU HAVE LEARNED:
Now you;
•Understand the function of social
media networks and how they work.
•Know how to improve or maintain a
good digital identity.
•Are able to detect basic online scam
attempts.
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WHAT NEXT?
Man is a Social Being and always feels the
need to connect with others.
No man is an island
•Use social media responsibly
•Create and maintain a clean Digital Identity.
•Connect, Share, Respect, Educate and
empower yourself and others online.
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▪ Group Trainings
▪ Workshops and Seminars
▪ Exposure to current Social Media trends and
▪ Access to Internet and other communication technologies.
At TC Techies
We are committed to help you stay up to date
with your Social Media Life through:
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THANK YOU FOR YOUR TIME!
Special Thanks to:
• Pixabay
• Microsot IC3 GS5, Chapter 17
• FLATICON
• World Pulse Community
• Sophie Ngassa
• Vianney Forewah
Feel free to Google: Ndimofor Aretas