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Leading mobile marketing agency in Eastern Europe
Mobile	
  Marke+ng	
  Code
www.mmcode.com.ua www.mobilemarketing.com.ua
A set of rules on conducting
mobile marketing camp...
FBI vs Apple
Privacy issue, which shows how
important personal data recorded
on a smartphone can be.
It also stresses the ...
Today we will talk about retail
And how mobile can support
brands in POS effectively
39 mln 40 mln
Quantity of mobile audience
equals to that of TV
Ukrainian data 2015-16
Today in Ukraine
~ 50%
users have smartphones
Audience 18-50 yrs, data collected in May 2016
> 71%
Smartphone owners use internet every day
and download apps
Smartphone users
now equal to
out of all mobile
users and will
reach 75% by
2018
All major cities will be
covered by fast ...
We have organised over 250 promotions with
SMS, web and 0-800 hotlines since 2007
Web/SMS = 60/40
Registration channels
Number of web-based registrations has been growing steadily by 30% per year
and now ...
Innovations in retail
● і-packaging
● mobile coupons
● e-prizes
Or how a brand can save over
70% of promo budget and a
cou...
Interactive packaging
Scan this image using Layar app.
Download Layar from AppStore
or Google Play for free!
Loyalty cards in a smartphone - using QR-codes,
easy to use and scan at a POS cash register
User only needs to open an app and
instantly receive a coupon, which can be
shown at POS cashier
Mobile coupon -
simple re...
lead9.com/e-ticket
You have won a prize!
Please enter your
phone and e-mail, so
we can send you your
ticket to the concert...
gmail.com/inbox
Phone number is automatically checked with winners’ list
and if correct sent instantly.
Tickets scanning f...
And it is important to remember the mobile marketing principles
www.lead9.com
Thank you!
LEAD9 Always On! 2016 ENG
LEAD9 Always On! 2016 ENG
LEAD9 Always On! 2016 ENG
LEAD9 Always On! 2016 ENG
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LEAD9 Always On! 2016 ENG

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LEAD9 Always On! 2016 ENG

  1. 1. Leading mobile marketing agency in Eastern Europe
  2. 2. Mobile  Marke+ng  Code www.mmcode.com.ua www.mobilemarketing.com.ua A set of rules on conducting mobile marketing campaigns News and best practices in Ukraine and abroad We organised and support the following industry initiatives:
  3. 3. FBI vs Apple Privacy issue, which shows how important personal data recorded on a smartphone can be. It also stresses the protective value of a passcode.
  4. 4. Today we will talk about retail And how mobile can support brands in POS effectively
  5. 5. 39 mln 40 mln Quantity of mobile audience equals to that of TV Ukrainian data 2015-16
  6. 6. Today in Ukraine ~ 50% users have smartphones Audience 18-50 yrs, data collected in May 2016
  7. 7. > 71% Smartphone owners use internet every day and download apps
  8. 8. Smartphone users now equal to out of all mobile users and will reach 75% by 2018 All major cities will be covered by fast internet
  9. 9. We have organised over 250 promotions with SMS, web and 0-800 hotlines since 2007
  10. 10. Web/SMS = 60/40 Registration channels Number of web-based registrations has been growing steadily by 30% per year and now equals to over a half and in some cases up to 80% of all participants in the promo in Ukraine and Russia
  11. 11. Innovations in retail ● і-packaging ● mobile coupons ● e-prizes Or how a brand can save over 70% of promo budget and a couple weeks to time
  12. 12. Interactive packaging
  13. 13. Scan this image using Layar app. Download Layar from AppStore or Google Play for free!
  14. 14. Loyalty cards in a smartphone - using QR-codes, easy to use and scan at a POS cash register
  15. 15. User only needs to open an app and instantly receive a coupon, which can be shown at POS cashier Mobile coupon - simple redemption at POS No need to search for a paper coupon, cut it out and wait for cashier to input it into the system. Mobile coupon is an elegant no hassle solution
  16. 16. lead9.com/e-ticket You have won a prize! Please enter your phone and e-mail, so we can send you your ticket to the concert! phone email RECEIVE MY PRIZE To receive a prize, consumer only needs to input his/her mobile number and/or e-mail and get a discount coupon or a ticket to an event, movie, etc. Mobile redemption page and electronic ticket design can be branded accordingly Simple redemption - time and budget for prize delivery are decreased considerably Electronic prizes
  17. 17. gmail.com/inbox Phone number is automatically checked with winners’ list and if correct sent instantly. Tickets scanning from users’ screens can be performed either by organiser or LEAD9 staff No need to print the ticket, it is enough to show ticket’s bar code from mobile device!
 
 Scanning from the mobile screen
  18. 18. And it is important to remember the mobile marketing principles
  19. 19. www.lead9.com Thank you!

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