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Federal mandates are requiring agencies to put mobile device adoption front and center to their citizen-centric initiatives. Don Bruns discusses how Federal agencies can take a page from the corporate playbook and follow 6 best practices to make killer mobile apps.
By May 2013, agencies are required to have two existing customer-facing services optimized for mobile. But there is a big difference between optimized for mobile, and a great mobile experience. Instead of just making apps for apps sake, Bruns shares examples of successes and faliures to learn from.
In this on-demand webinar, you will hear about the 6 best practices for killer mobile apps:
Address the needs of mobile users
Support the agency mission
Provide repeat value
Concentrate on core functionality
Align with content governance strategy
This is a tremendous challenge for many agencies with legacy data systems or multiple content repositories scattered throughout the agency. In addition, truly effective mobile government services require a strategy that moves beyond merely porting traditional web content to multiple devices. Agencies must think about designing mobile service experiences from the citizen in rather than the system out, delivering content and applications optimized according to how their citizens intend to use their devices.