Fascinating Event Marketing Stats

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This presentation is based on data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.

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Fascinating Event Marketing Stats

  1. 1. FascinatingEvent MarketingStats
  2. 2. TABLE OF CONTENTS1 Why Events?2 Event Types3 Event Planning4 Event Promotion5 Events & Fees6 Event Marketing Challenges7
  3. 3. This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.
  4. 4. 1 Why Events?
  5. 5. 79%rank events asimportant totheir business.
  6. 6. 90%of nonprofits rankevents important orvery important .
  7. 7. B2B companies are least appreciative of events.90% 78% 68%
  8. 8. 2 Event Types
  9. 9. Top reasons to host events: #3 #2 Get #1 Generate DonationsEducate Leads
  10. 10. IMAGE CREDIT: EUSKALANATOEducateranks as the mostimportant reason forhosting events.
  11. 11. IMAGE CREDIT: INTERSECTION CONSULTINGGenerate leadsranks as the 2ndmost importantreason to hostevents.
  12. 12. IMAGE CREDIT: PINKMOOSEB2C companiesrate “Promote/Sell”more importantthan B2Bs andnonprofits do.
  13. 13. Most frequent types of events: Social Classes Gatherings
  14. 14. Most businesseshold educational events.
  15. 15. 1Educational 1Events Classes Workshops TrainingConferences Seminars
  16. 16. Importance of Events by Type
  17. 17. Nonprofits… …host more conferences than B2B & B2C combined.
  18. 18. 14%of B2Cs holdconferences.
  19. 19. IMAGE CREDIT: COLETTE CASSINELLIB2B companieshold classesmore oftenthan otherevents.
  20. 20. IMAGE CREDIT: JEREMY BROOKSB2C companiesholdsocialgatheringsmostfrequently.
  21. 21. Nonprofits usemore typesof events.
  22. 22. 3 Event Planning
  23. 23. Nonprofits spend the most timeplanningtheir events.
  24. 24. Most B2Bcompanies spend5-8 weeks planning an event.
  25. 25. 4 Event Promotion
  26. 26. IMAGE CREDIT: RH1N0Event marketingusually consumes ≤20% of budget.
  27. 27. areNOT SURE 7.8%how muchbudget goesto events.
  28. 28. is the average # of . promotional methods for events.IMAGE CREDIT: JOSEPH ROBERTSON
  29. 29. Email Word of Mouth Most Used Event My Website Promo Methods: MailedIMAGE CREDIT: DARWIN BELL Invites
  30. 30. Emailis used mostoften for eventmarketing.
  31. 31. 40% usesocial mediafor event marketing.
  32. 32. Magazine ads areused leastoften for event marketing.
  33. 33. Only 11%use blogging for event marketing.
  34. 34. 47%still mailinvites. IMAGE CREDIT: ACME401
  35. 35. Ranking of Most UsedPromotional Methods:
  36. 36. are unlikely to rely on social 58.7% media for event marketing.IMAGE CREDIT: ANI!
  37. 37. Image credit: netzkobold
  38. 38. B2Bsare most unlikely to rely on for event marketing.
  39. 39. 5 Events & Fees
  40. 40. IMAGE CREDIT: RANGERRICKMost companiesdon’t chargefor events.
  41. 41. <10%alwayscharge a fee.
  42. 42. 59% of B2Bs never charge forevents.
  43. 43. Nonprofitscharge foreventsmore thanany otherbusiness.
  44. 44. 6 Event Marketing Challenges
  45. 45. Biggest EventMarketing Challenges:
  46. 46. Nearly 50% tocan’t get peoplerespond to invites.
  47. 47. 26.4%don’t knowwhich onlinetool to use.
  48. 48. 13.6% haveno experienceusing online tools.
  49. 49. Nonprofits aremore likely touse an onlinetool for eventmarketing.
  50. 50. 7.9% Few respondents had difficultiescollecting fees. 91
  51. 51. Learn more about event marketing in our webinar:www.HubSpot.com/events
  52. 52. THANK YOU.

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