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Facts About ‘Guitarist’
Magazine
 First issue was in 1984.
 Longest running guitar magazine in Europe.
 Published every...
Analysis
 Target Audience :Male Readership (Niche)
 Price + including free CD : £5.50
 Standard occupational Classifica...
Features Within The
Magazine
 Reviews about recently
released guitars,
amplifiers and other
guitar/music related
equipmen...
Front Cover Analysis
How much is the
magazine?
The magazine costs £5.50.
Where are we told
how much it is?
The price is si...
Front Cover Comparison
The Masthead is
generally the same
over the years. Its
distinctive and iconic.
The price is near th...
Contents Page Analysis – Part 1
Give a denotative description of
the layout of the contents page.
The first page of the co...
Contents Page Analysis – Part 2
Give a denotative
description of the layout
of the contents page.
The second page contains...
Double Page Spread Analysis
Give a denotative
description of the
layout
The layout on the
double page spread is
busy, ther...
Editors
 Mick Taylor (Editor)
Jim Douglas (Editorial Director)
Matthew Hurlain ( Group Art Editor)
Julie Tolley (Group...
In House Photographers
Joe Branston
Dave Caudery
Neil Godwin
Simon Lees
ABC – Amember Of The Audit
Bureau Of Circulation
ABC launched in 1914.
Launched as response to
advertiser demand.
Adver...
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Guitarist magazine presentation powerpoint

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Guitarist magazine presentation powerpoint

  1. 1. D E T A I L E D A N A L Y S I S
  2. 2. Facts About ‘Guitarist’ Magazine  First issue was in 1984.  Longest running guitar magazine in Europe.  Published every month.  Genre – Alternative rock & Heavy metal.  Total circulation: 2008 - 31,917  Total circulation: 2009 - 30,539 Decrease of 1,378
  3. 3. Analysis  Target Audience :Male Readership (Niche)  Price + including free CD : £5.50  Standard occupational Classification : Between A- C1 Band  Number Of Pages: 202 including front & back cover.  Number Of Editorial Pages: 70+  Has many adverts within the magazine meaning the cover is cheaper.
  4. 4. Features Within The Magazine  Reviews about recently released guitars, amplifiers and other guitar/music related equipment.  Plus interviews with guitar players.  This magazine covers both acoustic and electric guitars.
  5. 5. Front Cover Analysis How much is the magazine? The magazine costs £5.50. Where are we told how much it is? The price is situated near the barcode. Who is producing the magazine? The magazine is produced by ‘Music Radar’/’Future’. What colour is the masthead? The colour of the masthead is white. Is it a close-up, medium or long shot? My personal opinion is that it is a medium close- up shot of the guitar, as the image does not show the full guitar but shows enough of image for the viewing public to recognise that it’s a guitar. How does the image attract the audience? The guitar on the front cover is new and attractive to the niche market audience (people who are interested in guitars/musicians). The appearance, style and popularity of the guitar have a valuable part in attracting the specific audience intended for the magazine to be successful. How do we know what is inside the magazine? Such as within the ‘Guitarist’ magazine they have stated there are reviews, interviews and guitar lessons which are stated at the very top of the front cover (The “eyebrows”). Also around the main image they give little sneak peeks - for example a little image, name or a interesting quote from an article. ALLURING OFFERS Featured interviews within the magazine Various font sizes
  6. 6. Front Cover Comparison The Masthead is generally the same over the years. Its distinctive and iconic. The price is near the barcode again like the guitarist magazine The entire front cover has their trademark colours – black, white and red. (In house style) Unlike the guitarist magazine which states what features are within the magazine (eyebrows) the NME states the same in the footer.
  7. 7. Contents Page Analysis – Part 1 Give a denotative description of the layout of the contents page. The first page of the contents page shows an electric guitar which covers 2/3 of the page. With 1/3 of the page containing page numbers and briefly what contents will be on that specific page or pages within the magazine. How is language targeting the audience? The language used is generally directed to the A – C1 category of the ‘Standard Occupational Classification’ system. Meaning that the language used throughout the magazine is formal (Standard English) – as the magazine is targeted to an upper – middle class niche audience. Give examples ‘Line 6 upgrades its digital guitar with the help of master craftsman James Tyler. We exclusively review and demo the first MK II variax to storm the UK’. How many fonts have been used and why? 4 to 5 have been used throughout the contents page. This is because the word ‘contents’ must be in bold to indicate that it’s the contents page; to the audience. Also different sections in the magazine are addressed by different fonts for specific sections. What images have been used and why? On the first page there is a close up shot of the guitar in the middle of the page. I think this is because the designers want to remind the audience it is ‘Guitarist’ magazine. On the second half on the contents page there is medium shot of a musician on the top left hand side corner of the page.
  8. 8. Contents Page Analysis – Part 2 Give a denotative description of the layout of the contents page. The second page contains one image which is larger than another image on the same page. The rest of the page contains the continuation of the page numbers and there brief relevant page information. Discuss the use of colour using denotation and connotation The use of colour is minimal – meaning that the in the two page of the contents magazine they use roughly 4- 5 colours. Which area all masculine colours; that shows that the magazine is directed to a male readership rather than female. Also the use of few colours may be to make the audience focus more on the images provided on both pages of the contents page rather than the text.
  9. 9. Double Page Spread Analysis Give a denotative description of the layout The layout on the double page spread is busy, there are images scattered around both pages with associated text relevant to the image close by, also information for example booking tickets, telephone numbers, animations are at the sides of the pages. What images have been used and why? The images used are relevant to the text which accompanies the images. For example if there is an image of a bass guitar the image would be relevant to the text. When reading the text the purchaser may not know what guitar the text is discussing; so having the image of the guitar joint to the text makes it easier for the reader to identify with what the text is talking about. How many fonts have been used and why? The amount of different fonts used is around 4 – 5 on both pages of the spread. This may be to break up the text; so that the purchaser is not overwhelmed with text and will find it somewhat enjoyable to read and also to comprehend. Discuss the use of colour using denotation and connotation Also another example is a sign stating - ‘TICKETS FOR SALE NOW’ in bold white font with a red circular background. The use of a red background is possibly used to associate with warning that tickets are running
  10. 10. Editors  Mick Taylor (Editor) Jim Douglas (Editorial Director) Matthew Hurlain ( Group Art Editor) Julie Tolley (Group Senior Editor) Robin Abbott (Creative Director)
  11. 11. In House Photographers Joe Branston Dave Caudery Neil Godwin Simon Lees
  12. 12. ABC – Amember Of The Audit Bureau Of Circulation ABC launched in 1914. Launched as response to advertiser demand. Advertisers & advertising agencies need to be assured their printed advertising decisions are based on credible, independently verified circulation data.

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