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The Progression of Voice in Travel Shaking Up Distribution and Marketing Models

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With its early use of online booking, the travel industry stands as one of the first successful adopters of digital marketing. But as tech’s effect on consumer behavior continues to evolve, so must the playbook by which companies operate. For travel companies, that means meeting customers’ rising expectations for assistance at every point of the purchase journey.

If you haven’t encountered Alexa, Siri, Cortana or Google’s growing number of voice assistants, chances are that it won’t be too long before you do. The biggest players from Silicon Valley and further afield have zeroed in on this tech as potentially transformational and one in which they must have a stake. Already this has resulted in billions of devices with embedded artificial intelligence that can understand and respond to voice commands. What does this mean for the travel industry and what will change as this technology progresses?

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The Progression of Voice in Travel Shaking Up Distribution and Marketing Models

  1. 1. The Progression of Voice in Travel Shaking Up Distribution and Marketing Models @naullyn // #traverse 2018 // Rotterdam
  2. 2. Hello Ladies ! @naullyn // #traverse 2018 // Rotterdam
  3. 3. @naullyn // #traverse 2018 // Rotterdam
  4. 4. IBM «Shoebox» - 1961 @naullyn // #traverse 2018 // Rotterdam
  5. 5. Apple «Siri» - 2011 @naullyn // #traverse 2018 // Rotterdam
  6. 6. Microsoft «Cortana» - 2013 @naullyn // #traverse 2018 // Rotterdam
  7. 7. Amazon«Alexa» - 2014 @naullyn // #traverse 2018 // Rotterdam
  8. 8. Google «Home» - 2016 @naullyn // #traverse 2018 // Rotterdam
  9. 9. What Else Is A Voice-First Device? @naullyn // #traverse 2018 // Rotterdam
  10. 10. Why Should You Care? @naullyn // #traverse 2018 // Rotterdam
  11. 11. How voice devices are reshaping the customer journey?
  12. 12. The customer interactive journey @naullyn // #traverse 2018 // Rotterdam
  13. 13. CASE STUDY: Expedia (Amazon Alexa) Video link: https://youtu.be/bpR7xzr7ipM
  14. 14. @naullyn // #traverse 2018 // Rotterdam
  15. 15. CASE STUDY: Val Thorens (Google Home) Video link: https://youtu.be/V7ns80IUve4
  16. 16. What about influencers?
  17. 17. https://www.theverge.com/2018/5/16/17359802/facebook-india-update-stories-archive-voice-posts-cloud-storage-photos
  18. 18. What's next? “Her” (2013) WARNER BROS. PICTURE
  19. 19. @naullyn // #traverse 2018 // Rotterdam
  20. 20. Key takeaways
  21. 21. Voice assistant is the “black”
  22. 22. Frictionless interactions
  23. 23. SEO is dead, long live VSEO (Voice Search Engine Optimization) !
  24. 24. Is your brand voice-ready?
  25. 25. Photo by Dominik Scythe on Unsplash “AS HUMAN BEINGS, WE ARE WIRED FOR SPEECH, WE ARE WIRED FOR SPOKEN LANGUAGE, FOR EXPRESSING AND UNDERSTANDING SPOKEN LANGUAGE” -Oliver Sacks http://www.pbs.org/wnet/musicinstinct/video/interviews/music-and-the-brain-are-humans-wired-for-music/5 4/
  26. 26. THANKS FOR LISTENING! You can find me online www.naullynicolas.ch https://soundcloud.com/travel_cast @naullyn sayhi@naullynicolas.ch @naullyn // #traverse 2018 // Rotterdam

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