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With its early use of online booking, the travel industry stands as one of the first successful adopters of digital marketing. But as tech’s effect on consumer behavior continues to evolve, so must the playbook by which companies operate. For travel companies, that means meeting customers’ rising expectations for assistance at every point of the purchase journey.
If you haven’t encountered Alexa, Siri, Cortana or Google’s growing number of voice assistants, chances are that it won’t be too long before you do. The biggest players from Silicon Valley and further afield have zeroed in on this tech as potentially transformational and one in which they must have a stake. Already this has resulted in billions of devices with embedded artificial intelligence that can understand and respond to voice commands. What does this mean for the travel industry and what will change as this technology progresses?