2009 Portfolio


                 Julien NAULEAU
                 Senior Account Manager
                 Or Account Direc...
Professional path
 I worked several years in bluechip agencies
   Tequila - global agency
   TBWADRM – dealer relationship...
360° Skills: from brief to analysis
  ATL              BTL              Brand Mgt
     TV          Direct Marketing     Vi...
Formerly innovating for Samsung
 OOH     3D shop window for Samsung IT office products

                                  ...
Formerly innovating for Samsung
 OOH       3D shop window for Samsung X360 notebook launch

                              ...
Formerly innovating for Samsung
 OOH   Car covering for N310 launch

                                      Brief
         ...
Formerly innovating for Samsung
Event   Samsung City 2nd ed. @ World Cyber Games in Paris

                               ...
Formerly innovating for Samsung
Partnership   Develop a product with a famous photography license

                       ...
Formerly innovating for Samsung
 POS   Luxurious display to support a range launch

                                      ...
Formerly innovating for Samsung
 POS             Re-usable display for Netbooks

                                         ...
Main tasks at Cheil
 Global project management from strategic
 recommendation to implementation stage
 across notebook, mo...
Now
 Senior 360° Account Manager
 7 years in famous agencies
 Very experienced with Electronic goods and
 Automotive
 Spec...
Referent contact
     TBWA – Omnicom Group:
          Guillaume CHUPEAU, Account Director
          •     actually Account...
Contact Information

    Julien NAULEAU
    4/65 Wairoa Av
    Bondi Beach 2026
    NSW Sydney
    julien.nauleau@gmail.co...
Portfolio 2009
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Portfolio 2009

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A short introduction of myself and some of previous work for Samsung at Cheil in 2009.

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Portfolio 2009

  1. 1. 2009 Portfolio Julien NAULEAU Senior Account Manager Or Account Director
  2. 2. Professional path I worked several years in bluechip agencies Tequila - global agency TBWADRM – dealer relationship management TBWAFKGB – entertainment Ogilvy One – direct marketing Connect Factory – animation & stimulation MRM – Trade marketing DraftFCB – global agency RappCollins – global agency Cheil Worldwide – global agency
  3. 3. 360° Skills: from brief to analysis ATL BTL Brand Mgt TV Direct Marketing Visual Identity Radio Trade Marketing Green strategy Outdoor POS material Partnership Press Brand Magazine Sponsorship OOH Digital Product Mgt Outdoor Websites Positioning Events Banner campaigns Launch Plan Exhibitions CRM Co-branding Roadshows Social Medias Window design Sales Sellers animation Retailers activation
  4. 4. Formerly innovating for Samsung OOH 3D shop window for Samsung IT office products Brief Create a window demonstrating IT products skills Objective - A friendly office environment - Create a smart vision of Samsung Mean - 3D effect window with different angles of vision to create awareness Window covering Office furniture Printed background …
  5. 5. Formerly innovating for Samsung OOH 3D shop window for Samsung X360 notebook launch Brief X360 is lighter than the Air (Apple) Objective - Show the Crystal design available on IT products - Show the specs of the new X360 through a scenery Mean - 3D effect window with different angles of vision to create Window covering awareness Crystal explosion Printed background …
  6. 6. Formerly innovating for Samsung OOH Car covering for N310 launch Brief N310 the “prêt-a-porter” netbook Objective - Make the N310 the best accessory for fashion addicts - Say it clearly and loud Mean - 200 car covering for 2 month during summer in High lifestyle places in Paris …
  7. 7. Formerly innovating for Samsung Event Samsung City 2nd ed. @ World Cyber Games in Paris Brief Samsung is the major sponsor for the WCG since the beginning, get the advantages of that sponsorship to present the products Objective - Represent all divisions on a booth - Be associated as THE partner for the best gaming experience Mean - Negotiate the best place near the entrance to insure a good visibility - 100m² booth Rock Band Beatles launch Dance Dance Revolution 3D gaming corner Notebook corner Cell phone corner - With amazing shows Pom pom Contests …
  8. 8. Formerly innovating for Samsung Partnership Develop a product with a famous photography license Brief New LED photoframe, the best gift for Christmas Objective - Legitimate the quality of rendering - Grows sales at Christmas time Mean - Create a partnership with the sharpest and most read magazine dealing with travel pictures : GEO (the equivalent of National Geographic) - Limited edition (10000 pc) Including a year of photo Customed firmware (deal with production in Korea) - Luxurious POS material …
  9. 9. Formerly innovating for Samsung POS Luxurious display to support a range launch Brief Launch the Crystal Gloss range Objective - Magnify the range - Get referenced by retailers - Push the sales to high-end customers Mean - Contact the vendor of Nespresso displays and get the patent - Produce a smart POS material …
  10. 10. Formerly innovating for Samsung POS Re-usable display for Netbooks Brief With more than 10 new netbooks per year, the POS material cost too much to IT division Objective - Get more budget for a launch by reducing the POS material cost - Create a display which can be use for 10’’ to 14’’ - Smart but cheap Mean - A Plexiglas fabric made to fit all the products Product info Leaflet display - Including a A5 leaflet display …
  11. 11. Main tasks at Cheil Global project management from strategic recommendation to implementation stage across notebook, monitors, storage, printers, LFD and camcorders Client management and group reporting Budget management Partnerships and branded products Extra: Green papers strategy Big Corporate project Management Xbox partnership and actions
  12. 12. Now Senior 360° Account Manager 7 years in famous agencies Very experienced with Electronic goods and Automotive Special skills due to various experiences (expertise on Green printing, full range production, tailored working process, …) Very professional / results oriented Highly adaptable Think tank capabilities
  13. 13. Referent contact TBWA – Omnicom Group: Guillaume CHUPEAU, Account Director • actually Account Director at TBWAG1 • guillaume.chupeau@tbwa-g1.com • +33618001651 Connect Factory - Carat Group: Marie-France PANGEAUD, Associate Director • actually Associate Director at Isobar • marie.france.pangaud@isobar.net MRM – McCann – Interpublic Group: Laurent CHASTAIN, Worldwide coordinator • actually VP at Nestlé Waters • laurent.chastain@wanadoo.fr • +33686947534 DraftFCB - Interpublic Group: Philippe HUOT, Account Director • actually Business Development Director at Ogilvy • philhuot@gmail.com • +33675227544 Cheil Worldwide: Ludovic RONCHAUD, Client Services Director • ludovic.ronchaud@samsung.com Samsung (Client part): Heeil Shin, Corporate Director • hishin1@samsung.com (□ Has let a recommendation on my Linked’in)
  14. 14. Contact Information Julien NAULEAU 4/65 Wairoa Av Bondi Beach 2026 NSW Sydney julien.nauleau@gmail.com (+61) 4 2045-9913 http://au.linkedin.com/in/juliennauleau

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