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BENCHMARK REPORTDATA DECAY’S COSTLY IMPACT
ZoomInfo recently surveyed CRM database
managers in order to better understand their
successes and pain points.
The purpos...
BENCHMARK REPORT 3
ZoomInfo recently surveyed CRM database
managers to gain insight on where they’re
having success, as we...
BENCHMARK REPORT 4
The main objectives
of a CRM database manager
RECOMMENDATION
In order for nurture campaigns to be
succe...
BENCHMARK REPORT 5
Tools used by
CRM database managers
RECOMMENDATION
Make sure you’re supercharging your
campaigns with h...
BENCHMARK REPORT 6
Biggest challenges faced
RECOMMENDATION
We recommend eliminating
obsolete records, updating missing
fie...
BENCHMARK REPORT 7
for more
information
or a free trial
Contact
Conclusion
  A large percentage of respondents
reported th...
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Benchmark Report - CRM Database Managers

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Benchmark Report - CRM Database Managers

  1. 1. BENCHMARK REPORTDATA DECAY’S COSTLY IMPACT
  2. 2. ZoomInfo recently surveyed CRM database managers in order to better understand their successes and pain points. The purpose of this survey was to compile the results and create a benchmark report so you can maximize your own lead generation efforts. About this Report
  3. 3. BENCHMARK REPORT 3 ZoomInfo recently surveyed CRM database managers to gain insight on where they’re having success, as well as the challenges they face. BASED ON THE INFORMATION GATHERED, THE RESEARCH AND INSIGHTS SHOW: Successful nurture campaign workflows are CRM database managers’ main objective, as reported by 67% of respondents CRM database managers had an equal focus on cleaning, de-duping, and updating their databases and generating more quality leads, as both were reported as main objectives by 44% of respondents Marketing automation software was reported to be used by 44% of respondents It’s not shocking that 33% of respondents reported that too much outdated information in their databases keep them up at night The findings in this report include three graphs that analyze the goals and challenges of CRM database managers. The report can be used to benchmark how your current strategy is doing compared to other organizations, increase ROI, and drive more revenue. 67% TABLE OF CONTENTS 4 The main objectives of a CRM database manager 5 Tools used by CRM database managers 6 Biggest challenges faced 7 Conclusion 44% 33%44%
  4. 4. BENCHMARK REPORT 4 The main objectives of a CRM database manager RECOMMENDATION In order for nurture campaigns to be successful, your organization must maintain a healthy and actionable database. We recommend filling in the missing information, updating obsolete information, and segmenting your data to ensure you’re running targeted campaigns. 11% 67% SUCCESSFUL NURTURE CAMPAIGN WORKFLOW 44% CLEANING, DE-DUPING, AND UPDATING YOUR DATABASE 44% MORE QUALITY LEADS 33% LEAD ROUTING OTHER SUMMARY CRM database managers are most concerned with a running a successful nurture campaign workflow (67%), followed by an equal focus on cleaning, de-duping, and updating their databases and generating more quality leads (44%). * Respondents selected all that applied.
  5. 5. BENCHMARK REPORT 5 Tools used by CRM database managers RECOMMENDATION Make sure you’re supercharging your campaigns with healthy data and maintaining an actionable database. While it’s great to utilize these types of tools, if your data is obsolete, missing important fields, or contains duplicate records then you’re not maximizing your lead generation efforts. Don’t become a victim to data decay. 44% MARKETING AUTOMATION 33% CRM 33% PROSPECTING TOOLS 22% CRM RELATED VENDORS 11% OTHER SUMMARY 44% of respondents reported that they use marketing automation, 33% use a CRM system, and 33% use some type of a prospecting tool. * Respondents selected all that applied.
  6. 6. BENCHMARK REPORT 6 Biggest challenges faced RECOMMENDATION We recommend eliminating obsolete records, updating missing fields, checking email validity, and appending your data with key B2B information such as industry, company revenue and size, title, job function, management level, and more. 33% Too much outdated information 22% Need for reporting 11% Missing data points within the CRM 11% Ever changing compliance regulations 11% All of the above 11% Other 33% 22% 11% 11% 11% 11% * Respondents selected all that applied. SUMMARY It’s not shocking that 33% of respondents reported that too much outdated information in their databases keeps them up at night. Data decays rapidly, especially because 30% of people change jobs annually, 43% of people’s phone numbers change annually, and 37% of people’s email addresses change annually.
  7. 7. BENCHMARK REPORT 7 for more information or a free trial Contact Conclusion A large percentage of respondents reported that their main objective was cleaning, de-duping, and updating their databases. Additionally, respondents reported that too much outdated information is what keeps them up at night. In order to maintain a healthy and updated database, we recommend eliminating obsolete records, updating missing fields, checking email validity, and appending your data with key B2B information such as industry, company revenue and size, title, job function, management level, and more.

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