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Social Media Engagement Scoring

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It is often hard to measure how effective a campaign is and how engaged fans are in the conversation. A simple, albeit manual way to measure how involved fans are is by using the Social Media Engagement Scoring system that ranks a Facebook page based on posts per day to quantity of fans.

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Social Media Engagement Scoring

  1. 1. Social Media Engagement Scoring Facebook Engagement Number of Total Facebook Fans/ Admin 1 Fan 2 Total Days In Interactions/ Engagement Followers Interactions Interactions Interactions Period Day Score © Facebook Account 1 1,500 136 19 155 30 5 344 Facebook 2,000,000 10,000 5,000 15,000 7 2,143 107 Account 2 Twitter Engagement Number of Twitter Fans/ Engagement 3 Followers @ Mentions Score © Twitter Account 1 400 33 51 65 Twitter Account 2 1,500 3 200 2 1 Admin interactions - posts by administrators of that facebook page and comments and likes to that post 2 Fan interactions - posts by fans of that facebook page and comments and likes to that post 3 Mentions - Count this total using http://search.twitter.com

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