Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Engagement Scoring


Published on

It is often hard to measure how effective a campaign is and how engaged fans are in the conversation. A simple, albeit manual way to measure how involved fans are is by using the Social Media Engagement Scoring system that ranks a Facebook page based on posts per day to quantity of fans.

  • Be the first to comment

Social Media Engagement Scoring

  1. 1. Social Media Engagement Scoring Facebook Engagement Number of Total Facebook Fans/ Admin 1 Fan 2 Total Days In Interactions/ Engagement Followers Interactions Interactions Interactions Period Day Score © Facebook Account 1 1,500 136 19 155 30 5 344 Facebook 2,000,000 10,000 5,000 15,000 7 2,143 107 Account 2 Twitter Engagement Number of Twitter Fans/ Engagement 3 Followers @ Mentions Score © Twitter Account 1 400 33 51 65 Twitter Account 2 1,500 3 200 2 1 Admin interactions - posts by administrators of that facebook page and comments and likes to that post 2 Fan interactions - posts by fans of that facebook page and comments and likes to that post 3 Mentions - Count this total using