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Currently there are six government agencies with Spanish-language Facebook pages: Instituto Nacional del Cancer (NCI – National Cancer Institute), CDC Español (Centers for Disease Control & Prevention), HUD Español (Housing & Urban Development), EPA Español (Environmental Protection Agency), Gobierno USA (USA.gov) and Alerta en Linea (Onguard Online).
The Spanish language Facebook pages for these US-based government agencies have been on Facebook anywhere from three years to as little as one year.
The goal of this series of reports is to provide government agencies with a benchmarking tool for their own social media channels compared within their respective branch of government and among all government social media properties.
This tool may be used by government agencies with an existing social media presence as well as those looking to better understand how to launch a Spanish-language Facebook campaign for the first time.
If you would like the full complimentary report which includes all analysis in one PDF file please provide your name and email to “info(at)dkwebconsulting.com” and you will receive it by email.