Top 10 Internet Marketing Trends for 2012


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Learn about what's new in 2012 and how your business can adapt to create more sales! 2012 is going to be huge year.

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Top 10 Internet Marketing Trends for 2012

  1. 1. Top 10 Internet Marketing Trends Bernard May President Adam de Jong Marketing Manager
  2. 2. Agenda <ul><li>Top 10 Internet Marketing trends 2012 </li></ul><ul><li>Marketing takeaways </li></ul><ul><li>Your action plan for the new year </li></ul>
  3. 3. # 1. Your Reputation is Crucial <ul><li>As online becomes more valuable, so does your online reputation </li></ul><ul><li>90% of people trust online reviews </li></ul><ul><li>78% search a company online before buying product/service </li></ul>Nielson report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009.
  4. 4. ..And Reviews Play a Huge Role <ul><li>Review sites have a big impact on sales </li></ul><ul><li>4/5 customers REVERSE a purchase after reading negative online review </li></ul><ul><li>Search results now include reviews </li></ul><ul><li>You need to gather, verify and </li></ul><ul><li>syndicate positive reviews </li></ul>Cone Communications, Online Influence Trend Tracker, 2011
  5. 5. #2. Nurture Every Lead <ul><li>As online becomes more competitive, leads are more valuable </li></ul><ul><li>Every lead must be nurtured via email </li></ul><ul><li>50% of leads are not ready to buy right away </li></ul><ul><li>10x better response rate of lead nurturing than email blast </li></ul>Hubspot, Introduction to Lead Nurturing, 2011.
  6. 6. #3. 2012 year for SME Mobile <ul><li>Customers now finding products/service on the go </li></ul><ul><li>Mobile optimized websites are crucial </li></ul><ul><li>HTML 5 sites means mobile SEO will replace apps </li></ul><ul><li>71% of users search after seeing mobile ad </li></ul><ul><li>53% purchase due to mobile search </li></ul><ul><li>90% of mobile search results in action </li></ul>Google Smartphone User Study April 26, 2011.
  7. 7. How SMEs Use Mobile
  8. 8. Local Share of Mobile Market BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011
  9. 9. #4. Local Search Grows in Importance <ul><li>More important than ever </li></ul><ul><li>Google expanding the importance of local search </li></ul><ul><li>4 Billion local searches on Google per month </li></ul><ul><li>20% of all searches are for local products/services </li></ul><ul><li>61% of all local searches result in a purchase </li></ul><ul><li>55% of use mobile to buy local products/services </li></ul>BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011.
  10. 10. #5. Social Media and SEO Merge <ul><li>Google+ impacting search engine rankings </li></ul><ul><li>Google+ for Business crucial for 2012 </li></ul><ul><li>70 Million users for Google+ since June 2011 </li></ul><ul><li>Social engagement for all major sites (Twitter, Facebook, YouTube) more important to SEO </li></ul>eMarketer, December, 2010.
  11. 11. Google Search Plus Your World
  12. 12. #6. Video Search Is Gaining Traction <ul><li>More important as web moves mobile & more interactive </li></ul><ul><li>Videos bigger part of Google’ s search results </li></ul>Google Impact of YouTube Homepages On Brand Engagement, U.S., Dec, 2010. This year internet video will account for over 50% of consumer Interaction Source Cisco
  13. 13. #7. Rich Snippets Improve Rankings, Reduce Click Through <ul><li>Rich snippets help rankings, hurt click through </li></ul><ul><li>Hurts your marketing as page views go down and your sales funnel narrows </li></ul>
  14. 14. #8. Linking Strategies Become More Sophisticated <ul><li>Link diversity crucial for SEO </li></ul><ul><li>Simple anchor texting replaced with varied anchor text to look more natural </li></ul><ul><li>Reciprocal linking with certain partners </li></ul>
  15. 15. #9. Value Based Marketing <ul><li>It is all about sales and leads </li></ul><ul><li>Key Performance Indicators that drive ROI </li></ul>
  16. 16. # 10. 2012 is the Year of End-to-End Marketing <ul><li>SEO alone with not be enough to generate rankings </li></ul><ul><li>Sites will be viewed for their overall Internet footprint </li></ul><ul><ul><li>SEO (content, links, onsite programming) </li></ul></ul><ul><ul><li>Social Media </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Profiles </li></ul></ul><ul><ul><li>Reviews </li></ul></ul><ul><ul><li>Videos </li></ul></ul>
  17. 17. Marketing Takeaways <ul><li>Data-driven approach to marketing success </li></ul><ul><li>Focus on Key Performance Indicators </li></ul><ul><li>Forget the vanity metrics </li></ul>
  18. 18. Your action plan <ul><li>Go to </li></ul><ul><li>and create a free mobile website! </li></ul><ul><li>Create a Google Places page </li></ul><ul><li>Create Google+ page </li></ul><ul><li>Call your Project Manager for </li></ul><ul><li>a FREE demo of Positive Reviews Pro </li></ul>
  19. 19. Q&A