How to Use Local Search to Maximize Your Business

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  • How to get found: top local ranking factors, what you need to do, what strategies, reviews
  • How to get found: top local ranking factors, what you need to do, what strategies, reviews
  • How to Use Local Search to Maximize Your Business

    1. 1. Bernard May President Ryan Fish Director of Signature Accounts Adam de Jong Marketing Manager
    2. 2. Agenda <ul><li>Strategic importance of your local listing </li></ul><ul><li>Local Search vs. SEO </li></ul><ul><li>How to get found by local customers </li></ul><ul><li>Local Search Ultimate </li></ul><ul><li>Case studies </li></ul><ul><li>Action plan </li></ul><ul><li>Q&A </li></ul>
    3. 3. Importance of local listings
    4. 4. Local Search Trends Pew Research Center: 28% of American Adults Use Mobile and Social Location-Based Services, September 6, 2011 4 Billion local searches on Google per month 61% of local searches result in purchase 55% Of mobile users search for local products & services 90% of mobile local prospects take action within 24 hours
    5. 5. Local Search Trends BIA Kelsey: Consumers Trust Real Friends and Virtual Strangers the Most, 2011
    6. 6. Local Search vs. Traditional SEO
    7. 7. Get found by local customers
    8. 8. Google Places optimization <ul><li>Keyword selection </li></ul><ul><li>Keyword placement </li></ul><ul><li>Category selection </li></ul><ul><li>Image optimization </li></ul><ul><li>Coupons </li></ul><ul><li>Video </li></ul><ul><li>Physical address </li></ul><ul><li>Manually owner-verified Place page </li></ul><ul><li>Proper category associations </li></ul>
    9. 9. Top local ranking factors <ul><li>Matching Places phone number, location to website </li></ul><ul><li>Use local number on site, not toll free number </li></ul><ul><li>Positive reviews on Places page and around the web </li></ul><ul><li>Page authority of website </li></ul><ul><li>Inbound links to site </li></ul><ul><li>Volume of traditional structured citations </li></ul>
    10. 10. Distribution to Major Online Directories
    11. 11. Positive reviews
    12. 12. Mobile optimized website
    13. 13. Video optimization
    14. 14. Social Media Integration
    15. 15. Our Local Search Services
    16. 16. Local Search Ultimate <ul><li>Press Release </li></ul><ul><li>Article Syndication </li></ul><ul><li>Submission to verified directories </li></ul><ul><li>Profiles and bookmark links </li></ul><ul><li>Geo Sitemap and KML files </li></ul><ul><li>Geo Meta Tagging </li></ul><ul><li>Google Place links </li></ul><ul><li>Citation links </li></ul><ul><li>Video </li></ul><ul><li>Mobile </li></ul><ul><li>Social Media </li></ul>
    17. 17. Case studies
    18. 18. Shleppers <ul><li>Dominates for “Movers NYC” </li></ul><ul><li>50,000+ local impressions in 2011 </li></ul><ul><li>5,000+ local actions taken in 2011 </li></ul>
    19. 19. Taylor Reporting Services <ul><li>Dominates for “court reporters Florida” </li></ul><ul><li>4,700+ local impressions in 2011 </li></ul><ul><li>500+ local actions taken in 2011 </li></ul>
    20. 20. Your Action Plan
    21. 21. Your action plan <ul><li>Check your local listing </li></ul><ul><li>Create a Google Places page </li></ul><ul><li>Optimize your website for mobile search </li></ul><ul><li>Get a Free Local Search Audit! </li></ul>
    22. 22. Conclusion
    23. 23. Q & A

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