National Mobile Marketing  Now is the time to tap into the mobile market Bernard May President Adam De Jong Marketing Mana...
Agenda <ul><li>The mobile opportunity </li></ul><ul><li>Goals for mobile marketing campaign </li></ul><ul><li>Overview of ...
Understanding the Opportunity
Opportunity <ul><li>A device that is always with us, always connected  </li></ul><ul><li>A less competitive market than tr...
Mobile Trends 2011 72% use their smartphones while consuming other media 2011 81% browse the Internet, 68% use an app, and...
Mobile Market Opportunity 90% take action (purchase, visit a business etc.) 24% recommended a brand to a friend 79% used t...
Apple vs. Android MarketingCharts.com - Feb 2011
Smart Phones to overtake regular mobile phones in Q3, 11
Mobile challenges <ul><li>The market is emerging </li></ul><ul><li>Numerous platforms – Apple, Android, RIM </li></ul><ul>...
Understanding mobile goals <ul><li>Branding </li></ul><ul><li>Direct Response </li></ul><ul><li>A local business trying to...
Overview Mobile Marketing
Mobile Search <ul><li>Mobile keyword selection is different to traditional keyword selection </li></ul><ul><li>Local searc...
Mobile SEO <ul><li>77% of mobile users search </li></ul><ul><li>Core optimization techniques are the same but techniques v...
Mobile Paid Search <ul><li>50% of users who see a mobile ad take action </li></ul><ul><li>Lower competition </li></ul><ul>...
Mobile Local Search <ul><li>95% of users look for local business and 88% take action within a day </li></ul><ul><li>77% co...
Social Media <ul><li>The fastest growing segment of mobile </li></ul><ul><li>Location based checking </li></ul><ul><li>Val...
Video SEO <ul><li>48% of users watch videos on mobile device </li></ul><ul><li>Videos easily be integrated into your websi...
Mobile Apps
What kind of value can you offer <ul><li>Information </li></ul><ul><li>Entertainment </li></ul><ul><li>Discounts </li></ul...
Who should build apps? <ul><li>200,000+ apps available </li></ul><ul><li>68% of mobile users use apps </li></ul><ul><li>Ga...
Promoting Apps <ul><li>Need a promotion plan </li></ul><ul><li>Pricing and the app store </li></ul><ul><li>Email </li></ul...
Mobile Optimized Websites
Mobile Optimized Websites <ul><ul><li>Mobile websites work for any phone </li></ul></ul><ul><li>Mobile sites can be quickl...
National Positions Offering
National Positions Mobile SEO  <ul><li>Mobile keyword selection – Typical 5 keywords </li></ul><ul><li>Mobile onsite optim...
National Positions  Mobile Optimized Websites <ul><li>Automatically redirects users to your mobile site </li></ul><ul><li>...
National Positions  Mobile Optimized Websites
Product Demo
Action Plan
Your action plan <ul><li>Visit  www.nationalmobileseo.com </li></ul><ul><li>Build out a mobile website for yourself </li><...
Conclusion <ul><li>This is the year of Mobile Internet Marketing </li></ul><ul><li>Mobile is an incredible opportunity </l...
Q & A
Upcoming SlideShare
Loading in …5
×

How to Harness Mobile Marketing to Grow Your Online Business

2,720 views

Published on

Learn how to find mobile users looking for your business. Use the mobile market to create leads and sales.

Published in: Self Improvement
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,720
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
113
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

How to Harness Mobile Marketing to Grow Your Online Business

  1. 1. National Mobile Marketing Now is the time to tap into the mobile market Bernard May President Adam De Jong Marketing Manager
  2. 2. Agenda <ul><li>The mobile opportunity </li></ul><ul><li>Goals for mobile marketing campaign </li></ul><ul><li>Overview of mobile marketing </li></ul><ul><li>Mobile apps </li></ul><ul><li>Mobile optimized websites </li></ul><ul><li>National Positions mobile offerings </li></ul><ul><li>Product Demo </li></ul><ul><li>Action plan </li></ul>
  3. 3. Understanding the Opportunity
  4. 4. Opportunity <ul><li>A device that is always with us, always connected </li></ul><ul><li>A less competitive market than traditional search </li></ul><ul><li>Great chance to dominate your space in the mobile </li></ul><ul><li>A rapidly growing market </li></ul><ul><li>Less clutter to drown out your message </li></ul><ul><li>Greater immediacy to meet customer needs </li></ul><ul><li>Intersection and convergence of mobile, local, social, ecommerce online and offline worlds </li></ul>
  5. 5. Mobile Trends 2011 72% use their smartphones while consuming other media 2011 81% browse the Internet, 68% use an app, and 48% watch videos on their smartphone 2012 Mobile Searches will be 25% of global Searches 2011 Search Engines are most visited 77% of respondents Google Smartphone User Study April 26, 2011 2016 Expected to surpass traditional internet usage 2014 142 Million users will access the web from a mobile device
  6. 6. Mobile Market Opportunity 90% take action (purchase, visit a business etc.) 24% recommended a brand to a friend 79% used their mobile to shop 77% contacted a business Google Smartphone User Study April 26, 2011
  7. 7. Apple vs. Android MarketingCharts.com - Feb 2011
  8. 8. Smart Phones to overtake regular mobile phones in Q3, 11
  9. 9. Mobile challenges <ul><li>The market is emerging </li></ul><ul><li>Numerous platforms – Apple, Android, RIM </li></ul><ul><li>Brand new opportunities – mobile barcodes, check-in deals </li></ul><ul><li>Solutions often require custom programming and web design </li></ul>
  10. 10. Understanding mobile goals <ul><li>Branding </li></ul><ul><li>Direct Response </li></ul><ul><li>A local business trying to attract local business? </li></ul><ul><li>Businesses offering a product </li></ul><ul><li>Businesses offering a service? </li></ul>
  11. 11. Overview Mobile Marketing
  12. 12. Mobile Search <ul><li>Mobile keyword selection is different to traditional keyword selection </li></ul><ul><li>Local search is integral to search results </li></ul><ul><li>Mobile optimized sites preferred over regular sites </li></ul><ul><li>Search volumes are much lower </li></ul><ul><li>Results are less cluttered </li></ul><ul><li>Positioning of results is different </li></ul>
  13. 13. Mobile SEO <ul><li>77% of mobile users search </li></ul><ul><li>Core optimization techniques are the same but techniques vary </li></ul><ul><li>Auto complete </li></ul><ul><li>Certain queries have interactive results </li></ul><ul><li>Personalization is a bigger issue </li></ul><ul><li>Mobile keyword selection </li></ul><ul><li>Mobile onsite optimization </li></ul><ul><li>Mobile local search optimization </li></ul><ul><li>Mobile sitemaps </li></ul><ul><li>Mobile website link generation </li></ul>
  14. 14. Mobile Paid Search <ul><li>50% of users who see a mobile ad take action </li></ul><ul><li>Lower competition </li></ul><ul><li>Fewer ads per page </li></ul><ul><li>Call to action are very effective </li></ul><ul><ul><li>Click-to-call </li></ul></ul><ul><ul><li>Click-to-map </li></ul></ul><ul><li>Queries on mobile are typically shorter </li></ul><ul><li>Shorter creative </li></ul><ul><li>Especially useful for local queries </li></ul>
  15. 15. Mobile Local Search <ul><li>95% of users look for local business and 88% take action within a day </li></ul><ul><li>77% contacted a business, with 61% calling and 59% visiting the business </li></ul><ul><li>Results are based on current phone location </li></ul><ul><li>Local directory listings are critical for top rankings </li></ul><ul><li>Reviews are becoming a critical component </li></ul><ul><li>Check in become very popular </li></ul><ul><li>Coupons highlighted by Google local search results </li></ul><ul><li>Merchant Circle, Yelp, Zoom Info, Yellowpages.com, Dex etc. </li></ul>Google Smartphone User Study April 26, 2011
  16. 16. Social Media <ul><li>The fastest growing segment of mobile </li></ul><ul><li>Location based checking </li></ul><ul><li>Value exchange still a critical factor </li></ul><ul><li>Many apps are using Facebook connect to share updates and photos </li></ul><ul><li>Apps allow users to invite other user through Facebook, Twitter and other networks </li></ul><ul><li>Ways to utilize: </li></ul><ul><li>Visit locations to earn points, win prizes </li></ul><ul><li>Earn discounts </li></ul><ul><li>Win products in exchange for likes, views, followers </li></ul>
  17. 17. Video SEO <ul><li>48% of users watch videos on mobile device </li></ul><ul><li>Videos easily be integrated into your website or app. </li></ul><ul><li>Visitors prefer video over text </li></ul><ul><li>YouTube works on all devices </li></ul><ul><li>Make sure video aspect rations are set for mobile </li></ul><ul><li>Make sure the video will load quickly </li></ul><ul><li>Make sure you shoot your video to play on a small screen </li></ul>
  18. 18. Mobile Apps
  19. 19. What kind of value can you offer <ul><li>Information </li></ul><ul><li>Entertainment </li></ul><ul><li>Discounts </li></ul><ul><li>Productivity/Resources </li></ul>
  20. 20. Who should build apps? <ul><li>200,000+ apps available </li></ul><ul><li>68% of mobile users use apps </li></ul><ul><li>Gaming/Entertainment most popular </li></ul><ul><li>Questions to consider: </li></ul><ul><ul><li>Is the app useful for your business? </li></ul></ul><ul><ul><li>Who is the target audience (size, demographics) </li></ul></ul><ul><ul><li>How will the app benefit the clients business? </li></ul></ul><ul><ul><li>What device are you writing for? </li></ul></ul><ul><ul><li>Cross-platform apps? </li></ul></ul>
  21. 21. Promoting Apps <ul><li>Need a promotion plan </li></ul><ul><li>Pricing and the app store </li></ul><ul><li>Email </li></ul><ul><li>Social Media </li></ul><ul><li>Offline marketing </li></ul>
  22. 22. Mobile Optimized Websites
  23. 23. Mobile Optimized Websites <ul><ul><li>Mobile websites work for any phone </li></ul></ul><ul><li>Mobile sites can be quickly designed and implemented </li></ul><ul><li>Auto detection code directs user to the mobile pages </li></ul><ul><li>HTML5 is needed to replace flash </li></ul><ul><li>CSS used to design one website for both desktop and smartphones </li></ul><ul><ul><li>Mobile sites are given preference in the mobile rankings </li></ul></ul>
  24. 24. National Positions Offering
  25. 25. National Positions Mobile SEO <ul><li>Mobile keyword selection – Typical 5 keywords </li></ul><ul><li>Mobile onsite optimization </li></ul><ul><li>Sitemap and XML sitemap creation </li></ul><ul><li>Sitemap submissions </li></ul><ul><li>Local search integration </li></ul><ul><li>50 Links per month </li></ul><ul><li>Free Mobile Optimized Website </li></ul>
  26. 26. National Positions Mobile Optimized Websites <ul><li>Automatically redirects users to your mobile site </li></ul><ul><li>Faster webpage load times </li></ul><ul><li>Browser optimization </li></ul><ul><li>Local based services </li></ul><ul><li>Social media integration with Facebook and Twitter </li></ul><ul><li>YouTube video integration </li></ul><ul><li>Google Analytics integration </li></ul><ul><li>Mobile calls-to-action such as click-to-call and click-to-map </li></ul>
  27. 27. National Positions Mobile Optimized Websites
  28. 28. Product Demo
  29. 29. Action Plan
  30. 30. Your action plan <ul><li>Visit www.nationalmobileseo.com </li></ul><ul><li>Build out a mobile website for yourself </li></ul><ul><li>Decide which tactic is best for your business </li></ul>
  31. 31. Conclusion <ul><li>This is the year of Mobile Internet Marketing </li></ul><ul><li>Mobile is an incredible opportunity </li></ul>
  32. 32. Q & A

×