Convey the facts while also emphasizing shared cultural values to each unique audience.
http://www.magazine.noaa.gov/stories/images/laraineyrefugemarsh.jpgEmphasize being prepared as a means of reducing future risks and costs and the potential for securing a healthier future based on the climate-smart actions we take today
Empower conservation professionals to make a difference by building on their past experience in managing natural resources while trying new climate-smart approaches.
Connect the dots between their experiences, climate change, and response strategies.Make it about the lives impacted – both people and wildlifeUse storytelling
Translate confusing and technical scientific jargon to easily communicated and remembered words and phrases.
What we do know:“Climate change is already affecting extreme weather”“The extreme heat waves we have been having are highly unlikely in the absence of climate change.”“Climate change is like putting weather extremes on steroids”Link events to trends and recent events:“This deluge is consistent with what we expect from global warming.”“Climate change is making events like this one more frequent.”“This fire comes on the heels of record-setting fires in 2011 and 2012.”Scientific consensus:Professional societiesScientific assessmentsReturn to common groundCo-benefits of sustainabilityConcern for wildlifeEconomic arguments
Staudt climate comms swap training june 2013
Climate Change Communication for the
Amanda Staudt, Ph.D.
National Wildlife Federation
June 6, 2013
Junk the jargon
Uncertainty Ignorance Range
offset from an
Excerpted from Somerville and Hassol (2011).
Stick to science basics
• Lead with what we DO know,
rather than the uncertainties
• Link events to trends and
other recent events
• Point to the scientific
• Return to
Top tips for effective communication
about climate-smart conservation
• Balance the science with hope
• Tailor communications to your audience
• Emphasize preparedness, risk reduction
and a healthy future
• Build on conservation expertise
• Make it personal and local
• Junk the jargon
• Be ready for skeptics
For more information:
• CCSP, 2008: Weather and Climate Extremes in a Changing Climate. Regions of
Focus: North America, Hawaii, Caribbean, and U.S. Pacific Islands. A Report by
the U.S. Climate Change Science Program and the Subcommittee on Global
Change Research. Department of Commerce, NOAA’s National Climatic Data
Center, Washington, D.C., USA, 164 pp.
• Climate Nexus, 2012. Connecting the Dots: A Communications Guide to Climate
Change and Extreme Weather. Available at: http://climatenexus.org/wp-
• CRED (Center for Research on Environmental Deci-sions). 2009. The
Psychology of Climate Change Communica-tion: A Guide for Scientists,
Journalists, Educators, Political Aides, and the Interested Public. New York.
• Diez, J., et al. 2012. Will extreme climatic events facilitate biological invasions?
Front Ecol Environ 2012; 10(5): 249–257
• Hansen, J., M. Sato, R. Ruedy. 2012. Perceptions of Climate Change: The New
Climate Dice. Submitted for publication to the Proceedings of the National
Academy of Science, PNAS. http://arxiv.org/abs/1204.1286
• Intergovernmental Panel on Climate Change (IPCC) 2001. Climate Change
2001: The Scientific Basis. Contribution of Working Group I to the Third
Assessment Report of the Intergovernmental Panel on Climate Change.
Cambridge University Press, Cambridge, United Kingdom and New York, NY,
USA, 881 pp.
• IPCC, 2012. Managing the Risks of Extreme Events and Disasters to
Advance Climate Change Adaptation.
• National Research Council (NRC), 2011. Climate Stabilization Targets:
Emissions, Concentrations, and Impacts over Decades to Millennia.
• Staudinger, MD, NB Grimm, A Staudt, SL Carter, FS Chapin III, P Kareiva,
M Ruckelshaus, BA Stein. 2012. Impacts of Climate Change on
Biodiversity, Ecosystems, and Ecosystem Services: Technical Input to the
2013 National Climate Assessment. Cooperative Report to the 2013
National Climate Assessment.
• Tebaldi, Strauss, and Zervas, 2012. Modeling sea level rise impacts on
storm surges along US coasts. Environmental Research Letters, 7 014032
• USGCRP 2009. Global Climate Change Impacts in the United States.
Thomas R. Karl, Jerry M. Melilo, and Thomas C. Peterson (eds.).
Cambridge University Press.
A few good sources for climate science
information and communication resources
• http://realclimate.org – blogs authored by climate
scientists providing rigorous analysis of climate science
• http://www.skepticalscience.com/ – website focused on
“Explaining climate change science & rebutting global
• http://climatecommunication.org/ -- good summaries of
science on climate extremes
• http://globalchange.gov – portal for National Climate
Assessment reports and data from federal agencies