Staudt climate comms swap training june 2013

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  • Reduce emissionsPrepare for more extremesUse nature-based approaches to improve resiliency to extremesPaint a positive vision of the future
  • http://www.bothsidesofthetable.com/2011/04/04/how-startups-can-use-metrics-to-drive-success/
  • Convey the facts while also emphasizing shared cultural values to each unique audience.
  • http://www.ufpi.com/services
  • http://www.magazine.noaa.gov/stories/images/laraineyrefugemarsh.jpgEmphasize being prepared as a means of reducing future risks and costs and the potential for securing a healthier future based on the climate-smart actions we take today
  • Empower conservation professionals to make a difference by building on their past experience in managing natural resources while trying new climate-smart approaches.
  • Connect the dots between their experiences, climate change, and response strategies.Make it about the lives impacted – both people and wildlifeUse storytelling
  • Translate confusing and technical scientific jargon to easily communicated and remembered words and phrases.
  • 1skyhttp://www.1sky.org/climate-basics
  • What we do know:“Climate change is already affecting extreme weather”“The extreme heat waves we have been having are highly unlikely in the absence of climate change.”“Climate change is like putting weather extremes on steroids”Link events to trends and recent events:“This deluge is consistent with what we expect from global warming.”“Climate change is making events like this one more frequent.”“This fire comes on the heels of record-setting fires in 2011 and 2012.”Scientific consensus:Professional societiesScientific assessmentsReturn to common groundCo-benefits of sustainabilityConcern for wildlifeEconomic arguments
  • Staudt climate comms swap training june 2013

    1. 1. Climate Change Communication for the Conservation Professional Amanda Staudt, Ph.D. National Wildlife Federation staudta@nwf.org, 703-438-6099 June 6, 2013
    2. 2. Provide HOPE
    3. 3. TAILOR your communication
    4. 4. Consider your FRAME
    5. 5. Frame 1: Emphasize Preparedness
    6. 6. FRAME 2: Build on Conservation Expertise
    7. 7. Frame 3: Make it Personal and Local
    8. 8. Junk the jargon Scientific term Public meaning Better choice Enhance Improve intensify, increase Positive feedback good response, praise vicious cycle, self-reinforcing cycle Uncertainty Ignorance Range Bias distortion, political motive offset from an observation Excerpted from Somerville and Hassol (2011).
    9. 9. Be ready for skeptics
    10. 10. Stick to science basics • Lead with what we DO know, rather than the uncertainties • Link events to trends and other recent events • Point to the scientific consensus • Return to common ground
    11. 11. Top tips for effective communication about climate-smart conservation • Balance the science with hope • Tailor communications to your audience • Emphasize preparedness, risk reduction and a healthy future • Build on conservation expertise • Make it personal and local • Junk the jargon • Be ready for skeptics
    12. 12. For more information: www.nwf.org/extremeweather http://blog.nwf.org/author/staudta/ twitter @amanda.staudt Thank you! Flickr (mahalie)
    13. 13. References (1) • CCSP, 2008: Weather and Climate Extremes in a Changing Climate. Regions of Focus: North America, Hawaii, Caribbean, and U.S. Pacific Islands. A Report by the U.S. Climate Change Science Program and the Subcommittee on Global Change Research. Department of Commerce, NOAA’s National Climatic Data Center, Washington, D.C., USA, 164 pp. • Climate Nexus, 2012. Connecting the Dots: A Communications Guide to Climate Change and Extreme Weather. Available at: http://climatenexus.org/wp- content/uploads/2012/05/connectingthedots.pdf • CRED (Center for Research on Environmental Deci-sions). 2009. The Psychology of Climate Change Communica-tion: A Guide for Scientists, Journalists, Educators, Political Aides, and the Interested Public. New York. • Diez, J., et al. 2012. Will extreme climatic events facilitate biological invasions? Front Ecol Environ 2012; 10(5): 249–257 • Hansen, J., M. Sato, R. Ruedy. 2012. Perceptions of Climate Change: The New Climate Dice. Submitted for publication to the Proceedings of the National Academy of Science, PNAS. http://arxiv.org/abs/1204.1286 • Intergovernmental Panel on Climate Change (IPCC) 2001. Climate Change 2001: The Scientific Basis. Contribution of Working Group I to the Third Assessment Report of the Intergovernmental Panel on Climate Change. Cambridge University Press, Cambridge, United Kingdom and New York, NY, USA, 881 pp.
    14. 14. References (2) • IPCC, 2012. Managing the Risks of Extreme Events and Disasters to Advance Climate Change Adaptation. • National Research Council (NRC), 2011. Climate Stabilization Targets: Emissions, Concentrations, and Impacts over Decades to Millennia. http://www.nap.edu/catalog.php?record_id=12877 • Staudinger, MD, NB Grimm, A Staudt, SL Carter, FS Chapin III, P Kareiva, M Ruckelshaus, BA Stein. 2012. Impacts of Climate Change on Biodiversity, Ecosystems, and Ecosystem Services: Technical Input to the 2013 National Climate Assessment. Cooperative Report to the 2013 National Climate Assessment. • Tebaldi, Strauss, and Zervas, 2012. Modeling sea level rise impacts on storm surges along US coasts. Environmental Research Letters, 7 014032 • USGCRP 2009. Global Climate Change Impacts in the United States. Thomas R. Karl, Jerry M. Melilo, and Thomas C. Peterson (eds.). Cambridge University Press.
    15. 15. A few good sources for climate science information and communication resources • http://realclimate.org – blogs authored by climate scientists providing rigorous analysis of climate science issues • http://www.skepticalscience.com/ – website focused on “Explaining climate change science & rebutting global warming misinformation” • http://climatecommunication.org/ -- good summaries of science on climate extremes • http://globalchange.gov – portal for National Climate Assessment reports and data from federal agencies

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