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Your Competitive Advantage

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Presentation from NRF 2019 Retail's Big Show and NRF Foundation Student Program
Lindsey Roy, Chief Marketing Officer, Hallmark Cards

Published in: Retail
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Your Competitive Advantage

  1. 1. LINDSEY ROY Chief Marketing Officer, Hallmark Cards Your Competitive Advantage
  2. 2. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  3. 3. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  4. 4. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  5. 5. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  6. 6. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  7. 7. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  8. 8. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  9. 9. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  10. 10. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  11. 11. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  12. 12. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  13. 13. W I T H L I N D S E Y
  14. 14. PROPRIETARY&CONFIDENTIALINFORMATIONOFHALLMARKCARDS,INC SALES TEAM MERCHANDISING STORE OWNERS SALES ASSOCIATES INVENTORY MANAGEMENT SYSTEMS TRAINING & COMMUNICATION BRINGING TO MARKET MARKETING PRODUCT HALLMARK.COM ( S T O R E & N A T I O N A L )
  15. 15. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  16. 16. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  17. 17. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  18. 18. PROPRIETARY&CONFIDENTIALINFORMATIONOFHALLMARKCARDS,INC RESULTS 2 MILLION cards sold & given away
  19. 19. PROPRIETARY&CONFIDENTIALINFORMATIONOFHALLMARKCARDS,INC RESULTS 75% of free card transactions include another purchase
  20. 20. PROPRIETARY&CONFIDENTIALINFORMATIONOFHALLMARKCARDS,INC RESULTS Shoppers who participated spent +25% more on cards
  21. 21. PROPRIETARY&CONFIDENTIALINFORMATIONOFHALLMARKCARDS,INC RESULTS Shoppers who participated bought +27% more cards
  22. 22. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  23. 23. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer.
  24. 24. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer. HOW CAN WE HELP AMERICA EXPERIENCE THE POWER OF CARDS?
  25. 25. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer. YOUR COMPETITIVE ADVANTAGE IS YOU
  26. 26. HighlyRestrictedProprietary&ConfidentialInformationofHallmark. Forinternaluseonly,unlessotherwiseagreedtobyacorporateofficer. THANK YOU

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