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Viral Marketing in the YouTube Era

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Published on

Shop.org 2017
Bryant Garvin, Purple
Shane Murphy, AdRoll

Published in: Retail
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Viral Marketing in the YouTube Era

  1. 1. Viral marketing in the YouTube era Bryant Garvin, Director, Digital Marketin, Purple Shane Murphy, VP Marketing, AdRoll
  2. 2. Viral marketing in the YouTube era Tweet away... @adroll @lifeonpurple #RoadtoViral +
  3. 3. Shane Murphy VP, Marketing AdRoll @shanemurfy Bryant Garvin Director, Digital Marketing Purple @bryantgarvin @adroll @lifeonpurple #RoadtoViral
  4. 4. @adroll @lifeonpurple #RoadtoViral
  5. 5. @adroll @lifeonpurple #RoadtoViral THE CONTENT
  6. 6. Google Trends Casper Mattress vs Purple Mattress @adroll @lifeonpurple #RoadtoViral THE GROWTH

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