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Unleashing the power of joy and positivity on consumer engagement

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Presentation from NRFtech 2018
Shabnam Mogharabi
CEO and Executive Producer, SoulPancake

Published in: Retail
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Unleashing the power of joy and positivity on consumer engagement

  1. 1. Shabnam Mogharabi CEO and Executive Producer SoulPancake
  2. 2. soulpancake is an award- winning Content creation studio + Entertainment company
  3. 3. EXPERIENTIAL BRANDED TELEVISION DIGITAL 10M 1B MILLIONS VIDEO VIEWS UGLY CRIES 60MMONTHLY REACH OUR AUDIENCE 1.5BMINUTES WATCHED 40+SERIES PRODUCED OUR IMPACT OUR DIVISIONS
  4. 4. FOUR TIPS TO HARNESS THE POWER of STORYTELLING … AND FIND JOY ALONG THE
  5. 5. BUT WHY?
  6. 6. tip #1 a good story, well told, can change the world. Storytelling is both an art…and a science.
  7. 7. the rules matter beginnin g middl e end introductio n climax conclusio n CONFLICT + CHARACTERS ARE INTRODUCED ALL OF THE EXCITEMEN T WRAPPING UP OF THE STORY
  8. 8. tip #2 tell an authentic story.Getting uncomfortable is the key to creating real + vulnerable moments
  9. 9. how to connect with anyone
  10. 10. tip #3 strive to be a virus, not viral. Create a steady drumbeat of content.
  11. 11. nothing nowhere to go a “hit” a viral video
  12. 12. a “hit” content that infects
  13. 13. tip #4 joy is not A BAD WORD. People crave inspiration and gratitude… even when it’s scary.

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