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Trust in Retail
Why Sustainability,
Accountability and Traceability
are Critical to Brand Belonging
Let’s put
smart
to wor...
3
We surveyed
18,980
consumers
across 28
countries to
learn how
consumers are
evolving in
2020 and
beyond
IBM Consumer 202...
4
IBM Consumer 2020 Research Study
The research identified four “new” consumers
that emerged in 2019:
Today, more than eve...
5
Sustainability has reached a
tipping point …
As consumers increasingly embrace social causes, they
are increasingly seek...
6
Brands and retailers need to understand what each area’s consumers care
most about, which includes knowing the sustainab...
77
Trust is a top criteria when
consumers are choosing a brand
IBM Consumer 2020 Research Study
84%
Consumers indicated th...
8
… so does micro-moments
Rather than being a planned, discrete activity, today’s
always-on consumers now shop whenever an...
• Sustainability is a consumer priority
across generations and geographies,
and is good for business
• Solutions to improv...
Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to ...
Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to ...
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Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart

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Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart

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Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart

  1. 1. Trust in Retail Why Sustainability, Accountability and Traceability are Critical to Brand Belonging Let’s put smart to work ™ Adam Cairns Vice President Sales, Inventory & Operations Planning, Walmart US Moderated by Luq Niazi Global Managing Director Consumer Industries AgriBusiness, Consumer Products, Retail Marissa Pagnani McGowan Senior Vice President, Corporate Responsibility, PVH Corp.
  2. 2. 3 We surveyed 18,980 consumers across 28 countries to learn how consumers are evolving in 2020 and beyond IBM Consumer 2020 Research Study
  3. 3. 4 IBM Consumer 2020 Research Study The research identified four “new” consumers that emerged in 2019: Today, more than ever before, consumers are prioritizing brands that are aligned with their core values when making purchasing decisions, and they’re willing to pay more, and even change their buying habits, for brands that get it right. Each group represents different areas of focus and degree of willingness to support CPG brands.
  4. 4. 5 Sustainability has reached a tipping point … As consumers increasingly embrace social causes, they are increasingly seeking products and brands whose values align with their own 57% of surveyed consumers globally are willing to change their purchasing habits to help reduce negative environmental impact 73% of consumers indicated that transparency and traceability are important to them. And of those who indicated this is very important, 71% are willing to pay a premium for full transparency. Lorem ipsum dolor sit amet donec quam felis ultricies nec eu pellentesque pretium quis sem. Nulla consequat massa quis enim. Source: IBM Institute for Business Value, Consumer 2020 research study
  5. 5. 6 Brands and retailers need to understand what each area’s consumers care most about, which includes knowing the sustainability sophistication of various markets IBM 2020 Consumer Research Study
  6. 6. 77 Trust is a top criteria when consumers are choosing a brand IBM Consumer 2020 Research Study 84% Consumers indicated that trust is important when choosing a brand Transparency can help brands to build trust among consumers 57% Consumers indicated that transparency and traceability are important to them 73%
  7. 7. 8 … so does micro-moments Rather than being a planned, discrete activity, today’s always-on consumers now shop whenever and wherever the mood strikes them in micro-moments —and usually while carrying other tasks in their daily life 71% Of consumers shop in “micro-moments” overtime 35% of consumers shop in “micro-moments” at least weekly and up to multiple times daily Source: IBM Institute for Business Value, Consumer 2020 research study
  8. 8. • Sustainability is a consumer priority across generations and geographies, and is good for business • Solutions to improve sustainable buying decisions and traceability are ready to implement now • Addressing sustainable buying decision ”in the moment” is going to be essential for making a difference Actionable Takeaways from this session: Let’s put smart to work ™

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