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TreeHouse: Environmentally conscious, vertically integrated and powered by technology

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Shop.org 2017
Jason Ballard, TreeHouse

Published in: Retail
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TreeHouse: Environmentally conscious, vertically integrated and powered by technology

  1. 1. TreeHouse: Environmentally conscious, vertically integrated and powered by technology Jason Ballard, Founder and CEO, TreeHouse September 26, 2017
  2. 2. TreeHouse, Inc. Proprietary & Confidential The Home Upgrade Company Business Summary August 2017
  3. 3. 3 Why TreeHouse Exists…
  4. 4. 4 Human shelter is responsible for the majority of the planet’s energy, water and resource use. This is the problem that animates everything we do at TreeHouse. 72% Electricity Use 38% CO2 Emissions 30% Waste Output 14% Water Use
  5. 5. WINDOWS Space age materials, cutting edge performance LED LIGHTING Incredibly efficient and long lasting AIR & WATER PURIFICATION Filtration promotes healthy air and water SMART HOME Thermostats and automation devices KITCHEN AND BATH Beautifully designed, responsibly made HVAC Efficient system to reduce energy needs LANDSCAPING Xeriscaping & native plants reduces water needs 5 PAINT & FINISHES For superior air quality FLOORIN G Responsibly sourced, non-toxic finishes INSULATION Ultra high-performance RAIN SYSTEM Install rain catching system to save on water bill HIGH PERFORMANCE ROOF Reduces heat load and saves energy SOL AR POWER Produces clean and cheap energy NATURAL LIGHTING Reduce lighting needs We are re-thinking the home from the top to the bottom.
  6. 6. 6 What is TreeHouse…
  7. 7. PROPRIETARY & CONFIDENTIAL 2 The Home Upgrade Company
  8. 8. 8 High-Experience Physical Spaces
  9. 9. TreeHouse is a mission-driven home improvement company, focused on making homes beautiful, healthy, and sustainable.
  10. 10. PROPRIETARY & CONFIDENTIAL 2 “Themost innovative brands in smart-home technology and sustainable design have embraced TreeHousein a big way.”
  11. 11. 3 ONLY RETAILER TOP SELLING RETAIL LOCATION ONLY RETAIL PARTNERTreeHouse, Inc. Proprietary & Confidential FIRST RETAIL PARTNER
  12. 12. 12 End-to-End Service
  13. 13. PROPRIETARY & CONFIDENTIAL 2 “In-home services are not exactly the remit of Home Depot or Lowe’s: This was a market space TreeHouse could enter. ”
  14. 14. $1000 Home upgrade installations mean higher ticket sizes. 8 average ticket size Lowe’s Home Depot $67 $59 TreeHouse, Inc. Proprietary & Confidential
  15. 15. PROPRIETARY & CONFIDENTIAL 2 “A US Company working to make homes more eco-friendly that’s blossoming thanks to its customer service..”
  16. 16. 7 9 Customer experience is core 9 Net Promoter Score National LeadersUSAA CostCo Nordstrom Apple Amazon Southwest 80 7 8 7 5 70 69 66 Industry Comps Lowe’s 2 1 Home Depot 20 TreeHouse, Inc. Proprietary & Confidential
  17. 17. 17 Technology Powered
  18. 18. Digitally-driven remodel experience 10 Spring 2018. TreeHouse is developing web applications for design ideation, a platform for home project inspiration, exploration and estimation and project tracking. TreeHouse, Inc. Proprietary & Confidential
  19. 19. Home data 10 Spring 2018. TreeHouse is developing web applications for home energy audits and performance recommendations, helping consumers understand how their homes work and take action. TreeHouse, Inc. Proprietary & Confidential
  20. 20. 10 2.01.0 TreeHouse, Inc. Proprietary & Confidential TreeHouse 2.0 Dallas (2017)Austin (2011) Store Experience. From a Green General Store in 2011 to The Home Upgrade Company in 2017. TreeHouse’s business model and store experience has evolved.
  21. 21. New store expansion 10 Opened June 2017 PlanoDallasAustin Opening 2018Opened October 2011 TreeHouse, Inc. Proprietary & Confidential
  22. 22. PROPRIETARY & CONFIDENTIAL 2 The Home Upgrade Company Professional Consultants End-to-End Services Technology Powered High-experience Retail
  23. 23. Thank you.

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