Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
(Title slide artwork goes here)
nrf.com/holidayplaybook
TOP 10
things to know from the
2016 Retail
Holiday Planning
Playbo...
nrf.com/holidayplaybook
2016 RETAIL HOLIDAY PLANNING
PLAYBOOK
The second edition of the Playbook combines retailer and con...
nrf.com/holidayplaybook
1. HEALTHY HOLIDAY SALES IN 2015
Earlier than ever promotions lured in shoppers.
60% of millennial...
nrf.com/holidayplaybook
2. ACCELERATING MOBILE MOVES
For six days - on weekends holiday traffic from smartphones surpassed t...
nrf.com/holidayplaybook
3. ENRICHING IN-STORE EXPERIENCES
Shoppers reported making 43% of their purchase decisions at the ...
nrf.com/holidayplaybook
4. GAME CHANGING MARKETING
There is excitement in retail.
Retailers used the ‘buy’ button on Insta...
nrf.com/holidayplaybook
5. DELIVERING THE GOODS
47% of consumers said free shipping was one of the most important factors ...
nrf.com/holidayplaybook
6. PERSONAL TOUCH WITH TECH
“Help me check out quickly” was on the list for 63% of consumers this ...
nrf.com/holidayplaybook
7. GIFT CARDS ARE A SOLUTION
Two thirds of shoppers (63%) purchased a least one gift card. 66% of ...
nrf.com/holidayplaybook
8. DESKTOP LEADS IN BASKET SIZE
The average transaction size via Computer was higher than mobile a...
nrf.com/holidayplaybook
9. INVESTMENTS MADE FOR SEAMLESS
HOLIDAY SHOPPING IN 2016
Retailers are focused on nailing down th...
nrf.com/holidayplaybook
10.LOOKING AHEAD
Tech will influence the season in more ways than ever before. Be on the lookout
fo...
nrf.com/holidayplaybook
To read more, download the Holiday
Playbook:
Upcoming SlideShare
Loading in …5
×

Top 10 things to know from the 2016 Retail Holiday Planning Playbook

13,740 views

Published on

The top 10 trends from NRF's second annual Retail Holiday Planning Playbook which builds on themes to help retailers tackle the upcoming holiday planning. For more consumer and retailer research, download the full report: https://nrf.com/resources/retail-library/2016-retail-holiday-planning-playbook

Published in: Retail
  • Be the first to comment

Top 10 things to know from the 2016 Retail Holiday Planning Playbook

  1. 1. (Title slide artwork goes here) nrf.com/holidayplaybook TOP 10 things to know from the 2016 Retail Holiday Planning Playbook
  2. 2. nrf.com/holidayplaybook 2016 RETAIL HOLIDAY PLANNING PLAYBOOK The second edition of the Playbook combines retailer and consumer insights from NRF surveys, Prosper Insights and Analytics, and several other sources. The Holiday Cheer section of the Playbook highlights noteworthy retailer examples. Visit nrf.com/holidayplaybook for the full report.
  3. 3. nrf.com/holidayplaybook 1. HEALTHY HOLIDAY SALES IN 2015 Earlier than ever promotions lured in shoppers. 60% of millennials surveyed said they “love” holiday shopping. 55% of retailers considered the season successful compared with the prior year. Black Friday had the highest sales revenue for 68% of retailers. Retail Holiday Sales in 2015 increased 3%. Source: 2016 Retail Holiday Planning Playbook
  4. 4. nrf.com/holidayplaybook 2. ACCELERATING MOBILE MOVES For six days - on weekends holiday traffic from smartphones surpassed that of desktops. 56 % of searches during the holiday season were conducted on a smartphone or tablet. Source: 2016 Retail Holiday Planning Playbook
  5. 5. nrf.com/holidayplaybook 3. ENRICHING IN-STORE EXPERIENCES Shoppers reported making 43% of their purchase decisions at the store. Savvy retailers are using smart shelves and fitting rooms that interact with customers. Source: 2016 Retail Holiday Planning Playbook
  6. 6. nrf.com/holidayplaybook 4. GAME CHANGING MARKETING There is excitement in retail. Retailers used the ‘buy’ button on Instagram, Pinterest and Youtube. Retailers used Snapchat to engage consumers in holiday driven selfies. Online-only sales, limited time offers, and free standard shipping were the most profitable promotions for the holiday season. Source: 2016 Retail Holiday Planning Playbook
  7. 7. nrf.com/holidayplaybook 5. DELIVERING THE GOODS 47% of consumers said free shipping was one of the most important factors during the holiday season. Some 85% of online shoppers will wait five days for delivery. Buy Online Pick Up in Store and Buy Online Return in Store are on the rise. Source: 2016 Retail Holiday Planning Playbook
  8. 8. nrf.com/holidayplaybook 6. PERSONAL TOUCH WITH TECH “Help me check out quickly” was on the list for 63% of consumers this past holiday. 69% of store associates offered to find an item online or in another store. Mobile and alternate payments continue to gain steam and retailers are responding in-kind. Source: 2016 Retail Holiday Planning Playbook
  9. 9. nrf.com/holidayplaybook 7. GIFT CARDS ARE A SOLUTION Two thirds of shoppers (63%) purchased a least one gift card. 66% of millennials believe gift cards limit identity fraud. The cards are considered safer to use online than other payment methods by this group. Source: 2016 Retail Holiday Planning Playbook
  10. 10. nrf.com/holidayplaybook 8. DESKTOP LEADS IN BASKET SIZE The average transaction size via Computer was higher than mobile and in-store. More than half of consumers increased the amount of shopping they did online this year. Source: 2016 Retail Holiday Planning Playbook Avg. transaction size via PC $114
  11. 11. nrf.com/holidayplaybook 9. INVESTMENTS MADE FOR SEAMLESS HOLIDAY SHOPPING IN 2016 Retailers are focused on nailing down the basics, while employing “smart” technology in the shopping experience. Retailers expect to invest in solutions that simplify process, increase visibility and harmonize operations. Source: 2016 Retail Holiday Planning Playbook
  12. 12. nrf.com/holidayplaybook 10.LOOKING AHEAD Tech will influence the season in more ways than ever before. Be on the lookout for Virtual Reality, Artificial Intelligence, Mobile and Alternative Payments, Location Based Strategies, Social Commerce, Online Marketing places, and New In-Store experiences. The Ghost of Holiday Past will not recognize the Holiday of 2016. Source: 2016 Retail Holiday Planning Playbook
  13. 13. nrf.com/holidayplaybook To read more, download the Holiday Playbook:

×