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The industry has evolved,
but the data hasn’t
Misunderstandings in data analysis stem
from antiquated ideas about how the
...
nrf.com/futureofretailnrf.com/futureofretail
We’ve all heard that retail
is in trouble — even serious
trouble, depending o...
nrf.com/futureofretailnrf.com/futureofretail
Source: U.S. Census Bureau and NRF
There are over 1 million retail
establishm...
Retail is alive and well
$2.62trillion
$2.71trillion
$2.72trillion
$2.62trillion
$2.71trillion
$2.8trillion
$2.94trillion
...
nrf.com/futureofretailnrf.com/futureofretail
Source: U.S. Census Bureau
Online is not “killing”
bricks-and-mortar
business...
nrf.com/futureofretailnrf.com/futureofretail
Source: U.S. Census Bureau
In-store vs. online sales over past
five quarters
Q...
Of the 50 top online retailers, nearly all operate stores;
three in four are traditional bricks-and-mortar
companies.
nrf....
nrf.com/futureofretailnrf.com/futureofretail
The industry has evolved,
but the data hasn’t.
Misunderstandings in data anal...
nrf.com/futureofretailnrf.com/futureofretail
11,200,000
11,400,000
11,600,000
11,800,000
12,000,000
12,200,000
12,400,000
...
Source: Bureau of Labor Statistics
Retailer hiring is on the rise in
new growth areas
200,309
550,957
2012 2016
Total reta...
nrf.com/futureofretail
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The Future of Retail: Get the Facts

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Reports of the retail industry’s death are greatly exaggerated. Here’s a look at the numbers to see what’s really going on.
https://nrf.com/future-of-retail

Published in: Retail
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The Future of Retail: Get the Facts

  1. 1. The industry has evolved, but the data hasn’t Misunderstandings in data analysis stem from antiquated ideas about how the retail industry operates, and the Bureau of Labor Statistics is at the center of this problem. When the BLS reports retail jobs numbers it only captures employees who work in stores, missing countless industry professionals who work in non-storejobs such as innovation labs, call centers, office headquarters, warehouses or distribution centers. The Future of Retail: Get the Facts nrf.com/futureofretail
  2. 2. nrf.com/futureofretailnrf.com/futureofretail We’ve all heard that retail is in trouble — even serious trouble, depending on who you listen to. But reports of the industry’s death are greatly exaggerated. Here’s a look at the numbers to see what’s really going on.
  3. 3. nrf.com/futureofretailnrf.com/futureofretail Source: U.S. Census Bureau and NRF There are over 1 million retail establishments across the United States and retail sales have been growing at almost 4% annually since 2010.
  4. 4. Retail is alive and well $2.62trillion $2.71trillion $2.72trillion $2.62trillion $2.71trillion $2.8trillion $2.94trillion $3.04trillion $3.17trillion $3.28trillion $3.34trillion 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 0 $500 billion $1 trillion $1.5 trillion $2 trillion $2.5 trillion $3 trillion $3.5 trillion $4 trillion Total retail sales Annual retail sales nrf.com/futureofretailnrf.com/futureofretail Source: U.S. Bureau of Labor Statistics
  5. 5. nrf.com/futureofretailnrf.com/futureofretail Source: U.S. Census Bureau Online is not “killing” bricks-and-mortar businesses. Online sales currently make up less than 10% of total retail sales, and many of those on- line sales are from traditionally bricks-and-mortar brands’ websites.
  6. 6. nrf.com/futureofretailnrf.com/futureofretail Source: U.S. Census Bureau In-store vs. online sales over past five quarters Q2 2016 Q4 2016Q3 2016 Q1 2017 7.8% 8.5%8.2%8.2%8.0% 92.2% 91.5%91.8%91.8%92.0% Q1 2016 In-store sales Online sales In-store vs. online sales: last 5 quarters Source: U.S. Census Bureau
  7. 7. Of the 50 top online retailers, nearly all operate stores; three in four are traditional bricks-and-mortar companies. nrf.com/futureofretailnrf.com/futureofretail eMarketer: Top 50 U.S. Retailers by Online Sales (only top 10 shown)
  8. 8. nrf.com/futureofretailnrf.com/futureofretail The industry has evolved, but the data hasn’t. Misunderstandings in data analysis stem from antiquated ideas about how the retail industry operates, and the Bureau of Labor Statistics is at the center of this problem. When the BLS reports retail jobs numbers it only captures employees who work in stores, missing countless industry professionals who work in non-store jobs such as innovation labs, call centers, office headquarters, warehouses or distribution centers. Source: U.S. Bureau of Labor Statistics
  9. 9. nrf.com/futureofretailnrf.com/futureofretail 11,200,000 11,400,000 11,600,000 11,800,000 12,000,000 12,200,000 12,400,000 12,600,000 12,800,000 13,000,000 13,200,000 Jan-06 Aug-06 Mar-07 Oct-07 May-08 Dec-08 Jul-09 Feb-10 Sep-10 Apr-11 Nov-11 Jun-12 Jan-13 Aug-13 Mar-14 Oct-14 May-15 Dec-15 Jul-16 Feb-17 Total retail employment seasonally adjusted Source: U.S. Census Bureau Monthly retail employment
  10. 10. Source: Bureau of Labor Statistics Retailer hiring is on the rise in new growth areas 200,309 550,957 2012 2016 Total retail supply chain and logistics job openings Total skills demand 195,899 341,974 2012 2016 Total retail engineering and technology job openings Total skills demand Retail hiring is on the rise in new growth areas. Source: Burning Glass Labor Insight database nrf.com/futureofretailnrf.com/futureofretail
  11. 11. nrf.com/futureofretail Learn more

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