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Tech Talk: Online journey hijacking the problem the scale and the solution_namogoo_katz

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Tech Talk: Online journey hijacking the problem the scale and the solution_namogoo_katz

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Tech Talk: Online journey hijacking the problem the scale and the solution_namogoo_katz

  1. 1. Online journey hijacking: The problem, the scale, and the solution Chemi Katz, Co-founder and CEO, Namogoo
  2. 2. Prevention of Journey Hijacking October 4, 2017 Chemi Katz CEO & Co-founder
  3. 3. Loss anticipated during 2017 holiday season. Average of $5M-$100M for each retail
  4. 4. Confidential © 2017 Namogoo. All rights reserved. Online Journey Hijacking, a Real Threat to Online Retailers
  5. 5. Confidential © 2017 Namogoo. All rights reserved. Related products ad on a category page This script identifies where the customer is browsing and offers relevant competitive product advertising
  6. 6. Related products ad injection Pushing the ad at the center of the page gaining high visibility and higher click rate
  7. 7. Banner ads Banner ad at the checkout page diverting the customer from completing the order at the most important stage
  8. 8. In-text ad on product page This ad looks for keywords on the page and transforms them into external links. It can also hijack existing links and redirect the customer to competitor sites.
  9. 9. Infected Browser
  10. 10. Confidential © 2017 Namogoo. All rights reserved.
  11. 11. Where Injections Take Place Checkout 10% Product Pgae 45% Shopping Cart 15% Other 30% First Infected Pageview Checkout Product Pgae Shopping Cart Other
  12. 12. Infected Audience – Where are they coming from Infected customers by operating system • Infected customers access different platform -web and mobile, both of which are covered by Namogoo’s solution Mac OS X 32.81% iOS 29.69% Windows 7 15.09% Windows 10 14.43% Windows 8.1 3.22% Android 3.14% Infected customers by browser • Infected customers are using different types of browsers such as Chrome, Mobile Safari, Mobile Chrome, Safari and others. Chrome 38.27% Mobile Safari 28.52% Safari 19.43% IE 11 6.37% Chrome Mobile 2.44% Edge 1.13%
  13. 13. Confidential © 2017 Namogoo. All rights reserved. How a user get Infected Online hawking is a hidden way that vendors use to find a new door into your customers browser
  14. 14. A Busy Season for Everyone...Even Hijackers
  15. 15. Namogoo’s Solution
  16. 16. Confidential © 2017 Namogoo. All rights reserved. Easy Deployment Process (30 seconds) Client-side injected malware is identified and blocked by Namogoo Namogoo leverages machine- learning algorithms to automatically protect against zero-day attacks Namogoo’s customer drops a line of code in its website (typically takes less than one minute) Pages will be served to end- users with Namogoo’s tag Pages will be loaded on end-users by the browser
  17. 17. Namogoo Is Integrated With Namogoo integrates with various analytics, monitoring and bot detection solutions to provide visibility into Journey Hijacking incidents in order to enrich the existing analytics with unique client-side driven dimensions. +
  18. 18. The Namogoo Dashboard: Customer Experience
  19. 19. Namogoo: Journey Hijack Prevention to Win Back Stolen Revenues 10-17% Decrease in Bounce rate 15-20% Increase in number of sessions per customer 10-15% Reduction in page loading performance CUSTOMER EXPERIENCE IMPROVEMENT SALES FUNNEL IMPROVEMENT10-17% Increase in conversion 5%-7% Decrease in cart abandonment 15-20% Increase in retention rate
  20. 20. SPONSOR

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