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Millennial to Millennial: A Young Professionals Panel


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Presentation from Retail’s BIG Show, January 15-17, 2017.
HEIDI O'NEILL, President, Direct to Consumer, Nike Inc.
JAKE FARRELL, Sr. Manager, Interconnected Operations Strategy, The Home Depot
LAUREN MASTRODONATO, Project Manager, Retail Operations, West Elm
PAIGE RICHARDSON, VP & Divisional Merchandise Mgr., Contemporary, Young Contemporary &
Fast Fashion, Belk, Inc.
BLAKE SMITH, Designer, Dana Buchman, Kohl's Corporation

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Millennial to Millennial: A Young Professionals Panel

  1. 1. Millennial to Millennial: A Young Professionals Panel Heidi O’Neill, Nike Jake Farrell, The Home Depot Lauren Mastrodonato, West Elm Paige Richardson, Belk Blake Smith, Kohl’s
  2. 2. Jake Farrell: The Home Depot • Senior Manager: Interconnected Operations Strategy • Georgia Institute of Technology
  3. 3. Career Journey • U.S. Army Reserve Command: Readiness Analyst (2010-2012) • The Home Depot (2012- Present): Operations Analyst, Store Operations Sr. Analyst, Store Operations Manager, Store Operations Sr. Manager,
  4. 4. Lauren Mastrodonato Project Manager, west elm
  5. 5. • Branch of Williams-Sonoma, Inc.; Born in Brooklyn in 2002 • Choice, Community, Consciousness
  6. 6. Career Path • College of Communication • Susan Lawrence: Sales; Private label fashion company • Supply Chain Operations; e-commerce start up company focused on delivering everyday design • Store Operations; support over 92 Shopkeepers + store teams on projects related to supply management, product quality and Brand Expansion—opened over 30 stores in two years
  7. 7. Paige Richardson Belk Vice President/DMM Young Contemporary & Contemporary
  8. 8. Journey Blumarine Internship (unpaid foot in the door) Jr. Account Executive (the payoff) Abercrombie Assistant Merchant Associate Merchant Macy’s 5 years 3 roles Associate Buyer Buyer Sr. Buyer Belk 4 roles since 2013 Currently VP DMM Young Contemporary & Contemporary Start Core Development The Jump
  9. 9. Now @ Belk • Lead all Young Contemporary & Contemporary • 5 Buying Offices • $450m in buying power • Changing face of retail
  10. 10. • Take Strategic Risks • Come with a Plan • Prove it Before You Interview
  11. 11. Blake Smith Kohl’s Dept. Store
  12. 12. About Blake: • Designer for the Dana Buchman brand • Missy Classic better brand sold exclusively @ Kohl’s • BFA 2012 from
  13. 13. About Blake’s “Glidepath”: Intern – summer 2012 Assistant 2012-2014 Associate 2014-2016 Designer 2016- present A day in the life of the Designer role: • Research/concept monthly collection direction – color/fabrics/prints/details. • Assort and present collection at all major buy meetings w/ management and merchants. • Own category development of Sweaters, Dresses, and Bottoms. • Attend fittings to maintain brand aesthetic. • Communicate daily w/ overseas and domestic vendor partners. • Brainstorm for new processes to advance workflow and maintain design calendar needs.
  14. 14. A Few Accolades: