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Making inroads to conversational commerce

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Presentation from NRFtech 2018
Vittorio Banfi, Co-founder, Botsociety

Published in: Retail
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Making inroads to conversational commerce

  1. 1. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com Vittorio Banfi Co-founder and CEO 2
  2. 2. Design Conversational Interfaces Vittorio Banfi - CEO vittorio@botsociety.com
  3. 3. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com Some of our customers Our investors
  4. 4. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com Retail 5
  5. 5. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com Shift toward micro brands 6
  6. 6. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com Copyright 2017 Nielsen Company (US) LLC. All rights Reserved 7
  7. 7. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com Personal relationship with the brand 8
  8. 8. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com Smaller brands have an unfair advantage 9 Small brand
  9. 9. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com Scaling personal relationships is difficult 10 Bigger brand ?
  10. 10. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com Scaling conversations with technology 11 Brand Conversational experiences
  11. 11. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com Building relationships at scale 12
  12. 12. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com Building relationships at scale 13 1. Analyze conversations 2. Design the conversations 3. Build the agent
  13. 13. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com 1. Analyze the conversations already happening 14 Brand
  14. 14. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com 2. Design the conversational experience 15 Use cases Tone of voice Brand persona }
  15. 15. � Botsociety Inc. 2017-2018 - vittorio@botsociety.com 3. Build the agent 16 Mature tech Open source A.I. training >
  16. 16. Thank you � Botsociety Inc. 2017-2018 - vittorio@botsociety.com

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