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Loyalty Building Strategies From Cult Brands


Published on 2017
Bobby Farahi, Dolls Kill
Dave Cho, Soko Glam
Joey Zwillinger, Allbirds
Rebecca Kaden, Maveron

Published in: Retail
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Loyalty Building Strategies From Cult Brands

  1. 1. Loyalty building strategies from cult brands Bobby Farahi, Co-Founder and CEO, Dolls Kill Dave Cho, Co-Founder and CEO, Soko Glam Joey Zwillinger Co-Founder, Allbirds Rebecca Kaden, Partner, Maveron
  2. 2. CONFIDENTIAL History & Growth Company Soko Glam was created by Charlotte and Dave Cho in Seoul, South Korea in 2012 and now headquartered in New York City. What started as a passion project, Soko Glam is now the most trusted and influential Korean Beauty player in the United States.
  3. 3. CONFIDENTIAL Mission & Values Soko Glam To help all people believe there are only good (skin) days ahead. talk with her and not at her likely not Asian be real – be personable beauty is a journey not a destination the best is yet to come