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I, retail: AI, machine learning and other massive price and promotion game-changers


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NRF 2019: Retail's Big Show
Leonardo Lage, Competitive Intelligence Manager,Drogaria Araujo
Cheryl Sullivan, Chief Marketing and Strategy Officer, Revionics
R Ray Wang, Principal Analyst, Founder and Chairman, Constellation Research

Published in: Retail
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I, retail: AI, machine learning and other massive price and promotion game-changers

  1. 1. I, Retail: AI, Machine Learning and Other Massive Price and Promotion Game-Changers
  2. 2. Leaders in applied AI science in Price, Promotions, and Markdowns Most mature model techniques in the industry 100+ Implementation Globally - All Retail Segments – Food to Fashion Strong Retention Rate – Long-time Customer Tenure of 5+ Years Top 10 Leader 2019 RIS LEADERBOARD 14 Categories
  3. 3. Transformative Technologies Win/Win Pricing Getting Started Innovative retailers race past competitors with transformative technologies Using AI to Deliver Win/Win Pricing Learn how to successfully incorporate these proven technologies to expand margins and accelerate growth
  4. 4. Panel Discussion R “Ray” Wang Principal Analyst, Founder, and Chairman Constellation Research Cheryl Sullivan Chief Marketing and Strategy Officer Revionics Guest speaker Leonardo Lage Competitive Intelligence Manager Drogaria Araujo
  5. 5. ABOUT DROGARIA ARAUJO • Retail vertical: drugstore • Stores: 200 in Minas Gerais state, Brazil • Assortment: ~20.000 items • Brand: customer top of mind in our region
  6. 6. ARAUJO JOURNEY Non-Meds Price Optimization Non-meds represent 50% of Araujo revenues KVI Araujo identified which were the main products Store Zone Clustering Three zones were implemented Market Basket Analysis Affinity analysis brought interesting insights Affinity / Cannibalization Price optimization optimized Adding OTC and RX Meds Moving forward with price optimization Promotion Performance Analysis Low-hanging fruit, avoiding promotions that destroy value Promotion Optimization Integrating promotions into our practice
  7. 7. Please stop by Revionics Booth #3919 or contact • Get an exclusive complimentary copy of the newly released Forrester study commissioned by Revionics Thank You!!