Human-centered digital transformation: How adidas is creating human-digital collaboration_adidas_Stibo Systems
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Human-centered digital transformation: How adidas is creating human-digital collaboration_adidas_Stibo Systems
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Human-centered digital transformation: How adidas is creating human-digital collaboration_adidas_Stibo Systems
- 1. Human-centered digital transformation: how adidas is creating human-digital collaboration Peter Brook Snr. Director Global Omnichannel Solutions
- 8. KNOW YOUR VALUE EMBRACE COMPLEXITY LEARN TO LEARN
- 9. VALUE Why do you matter?
- 10. TO BE THE BEST SPORTS COMPANY IN THE WORLD
- 11. 1. where do we want to go? 2. where are we now? 3. how do we get there?
- 14. KNOW YOUR VALUE EMBRACE COMPLEXITY LEARN TO LEARN
- 15. COMPLEXITY here to stay, so find the balance
- 19. KNOW YOUR VALUE EMBRACE COMPLEXITY LEARN TO LEARN
- 20. LEARN you don’t have all the answers
- 21. growth mindset
- 23. #ownyourjourney
- 25. KNOW YOUR VALUE EMBRACE COMPLEXITY LEARN TO LEARN
Editor's Notes
- Start: 10:15
- Target: 10:20 (+5min) Global brand 2018 22bn euro 1 billion products 56000 employees 2500 stores, 14000 franchise, 150k wholesale Digtial ambition in 2020 to create 4bn
- Australian Love running and gaming Love to build 5 ½ years Omnichannel Help consumers connect with our product
- Digital transformation from traditional capability building to agile VUCA
- Target 10:25 (+5min)
- Understand your company value and align your team and self towards that OKRs
- Should be on 12 minutes (+4)
- Target 10:30 (+5min)
- Modular approach – people and tech Don’t try and create single points Understand role of each module (dependencies, value creation
- Hypothesis based strategy
- Target 10:35 (+5min)
- Knowledge industry; creativity requires trust Feedback culture Can your team say no to you?
- Target: 10:40 (+5min) Something to think about Thank you STIBO booth or email me: peter.brook@adidas.com Leave feedback!