1.
SESSION:
Disrupting the industry
Sarah Hoffmann, CMO
Drybar
July 23, 2019

2.
A LONG TIME AGO.. TODAY

3.
4
Cultural Icon
Beauty Visionary
Retail Innovator

4.
2.5M
Blowouts 128
Stores
4,000
Stylists2.4M
Customers
DD
Growth
800K
Social
Followers
54
Products
100+
Influencers
7B
Impressions
Premier
Retailers
Industry
Awards
Top
Partners
B U S I N E S
S
C O M M U N I T YB R A N D

5.
6
Her Feedback
— A H O L I S T I C V I E W —
360° Profile
Data Insights

6.
7
Connect out
of store
Keep it
fresh
Give her
a voice
— T H E V I P T R E AT M E N T —

7.
• Real-life
• Real-time
• Privacy First
Geofences Places Insights
— LOCATION at the RIGHT MOMENTS —

8.
- prefers weekdays -
— CREATE THE RIGHT EFFECT —
B L O W O U T S
2
products
T Y P E
wavy
T E X T U R E
medium
C O L O R E D ? Y / N
L I V E S
I N N Y C
I N T E R E S T
S
Social
Media
M A I N
C O N C E R N
frizz
T R AV E L S
F R E Q U E N T L
Y
Theate
r
Fitnes
s

9.
Impact: Incremental Bookings

10.
Impact: Retention and Sales

11.
Impact: Engagement and Brand Heat

12.
13
Special Experiences and Exclusive
Content

13.
Impact: Engagement and Sentiment

14.
Comment
with a .
if you
want to
see a
tutorial!
More than
6K replies!
The Power of Connecting Content and
Community

15.
Know
them Understand
them
Be their
BFF

16.
Thanks!