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SESSION:
Disrupting the industry
Sarah Hoffmann, CMO
Drybar
July 23, 2019
A LONG TIME AGO.. TODAY
4
Cultural Icon
Beauty Visionary
Retail Innovator
2.5M
Blowouts 128
Stores
4,000
Stylists2.4M
Customers
DD
Growth
800K
Social
Followers
54
Products
100+
Influencers
7B
Impr...
6
Her Feedback
— A H O L I S T I C V I E W —
360° Profile
Data Insights
7
Connect out
of store
Keep it
fresh
Give her
a voice
— T H E V I P T R E AT M E N T —
• Real-life
• Real-time
• Privacy First
Geofences Places Insights
— LOCATION at the RIGHT MOMENTS —
- prefers weekdays -
— CREATE THE RIGHT EFFECT —
B L O W O U T S
2
products
T Y P E
wavy
T E X T U R E
medium
C O L O R E ...
Impact: Incremental Bookings
Impact: Retention and Sales
Impact: Engagement and Brand Heat
13
Special Experiences and Exclusive
Content
Impact: Engagement and Sentiment
Comment
with a .
if you
want to
see a
tutorial!
More than
6K replies!
The Power of Connecting Content and
Community
Know
them Understand
them
Be their
BFF
Thanks!
Disrupting the industry
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Disrupting the industry

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Published on

NRF NXT 2019
July 23, 2019
Sarah Hoffmann, CMO, Drybar

Published in: Retail
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Disrupting the industry

  1. 1. SESSION: Disrupting the industry Sarah Hoffmann, CMO Drybar July 23, 2019
  2. 2. A LONG TIME AGO.. TODAY
  3. 3. 4 Cultural Icon Beauty Visionary Retail Innovator
  4. 4. 2.5M Blowouts 128 Stores 4,000 Stylists2.4M Customers DD Growth 800K Social Followers 54 Products 100+ Influencers 7B Impressions Premier Retailers Industry Awards Top Partners B U S I N E S S C O M M U N I T YB R A N D
  5. 5. 6 Her Feedback — A H O L I S T I C V I E W — 360° Profile Data Insights
  6. 6. 7 Connect out of store Keep it fresh Give her a voice — T H E V I P T R E AT M E N T —
  7. 7. • Real-life • Real-time • Privacy First Geofences Places Insights — LOCATION at the RIGHT MOMENTS —
  8. 8. - prefers weekdays - — CREATE THE RIGHT EFFECT — B L O W O U T S 2 products T Y P E wavy T E X T U R E medium C O L O R E D ? Y / N L I V E S I N N Y C I N T E R E S T S Social Media M A I N C O N C E R N frizz T R AV E L S F R E Q U E N T L Y Theate r Fitnes s
  9. 9. Impact: Incremental Bookings
  10. 10. Impact: Retention and Sales
  11. 11. Impact: Engagement and Brand Heat
  12. 12. 13 Special Experiences and Exclusive Content
  13. 13. Impact: Engagement and Sentiment
  14. 14. Comment with a . if you want to see a tutorial! More than 6K replies! The Power of Connecting Content and Community
  15. 15. Know them Understand them Be their BFF
  16. 16. Thanks!

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