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Business Ethics in the Age of Social Media


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Business Ethics

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Business Ethics in the Age of Social Media

  1. 1. 6/28/2017 1 Business Ethics in the Age of Social Media Catherine Riccards, Director of Investigations, Barnes and Noble Business Ethics in the Age of Social Media SPONSOR LOGO
  2. 2. 6/28/2017 2 Business Ethics in a Retail Environment It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. - Warren Buffett Business Ethics in a Retail Environment • Defining Ethics Doing the Right Thing • Creating an Ethical Culture Clear communication of expectations Reinforced regularly Lead by example • The Importance of Behaving Ethically Perception and reputation among business partners Creates an environment where associates can express themselves/improves Associate morale Protects the company against legal liability
  3. 3. 6/28/2017 3 DOING THE RIGHT THING How do you know what the right thing is? • Code of Business Conduct • Other policies/laws/regulations • Internal Moral Compass Making Ethical Choices in AP What are common ethical choices that you, as an Asset Protection Executive, must make?
  4. 4. 6/28/2017 4 Business Judgment In Asset Protection, poor business judgment often arises during: • Apprehensions • Informal conversations • Court testimony Using poor judgment often makes your employer look as if they have poor business ethics. Your public persona will always effect your work persona: • How people view you within the store • How you are viewed by people you do business with (attorneys, police) • Professionalism (or lack thereof) in work environment – access to confidential information and your decision whether to share it with others. • Social Media Facebook Instagram LinkedIn SnapChat - after-allegedly-posting-photos-of-arrests-on-snapchat.html What is your Persona?
  5. 5. 6/28/2017 5 • Photos posted • Groups/People that you “LIKE” • Comments about your job • Comments about race, religion, gender or any other protected category • Comments on or distributing “fake news” The “Negative” Social Media Persona “LOSS PREVENTION MEMES” This group on Facebook currently has more than 12,000 “likes” and members from major retailers make comments on postings. Last year only 2,000.
  6. 6. 6/28/2017 6 GroupMe Group chat often used by LE and LP to quickly share info. • Scrutiny regarding language used • Forum among friends creates a casual atmosphere ripe for unprofessionalism • Possibility of chats being produced in court
  7. 7. 6/28/2017 7 Ethical Dilemma – Relationships with store associates A sales associate in your store has two tickets to the Rangers playoff game and offers them to you for free. Should accept them? versus It’s a busy day at your store and you haven’t been able to get away from the camera room for a break. One of the department managers comes by and says she is going for coffee—and would like to treat you to a cup. Should you accept her offer? Ethical Dilemma – Access to Information You are working the cameras in your store and see a celebrity in the elevator physically fighting with his girlfriend? • Do you need to tell anyone what you saw? • Is it OK to save the video to show your co-workers in AP?
  8. 8. 6/28/2017 8 Ethical Dilemma – Information Sharing You are part of a GroupMe chat with local retailers and law enforcement. For the most part, it is used appropriately and professionally. However, a police officer posts a video that he took during an arrest and comments about the appearance of the arrestee. What do you do? Key Takeaways • If you have to ask if your behavior is acceptable, it probably isn’t. Doing the right thing should be ingrained in your every day life. • You can have a private life, but keep it private. Decisions you make outside of work can effect your work.