NRF 2019: Retail's Big Show Lindsay Nelson, Retail Communications Manager, Lush Melissa Wong, CEO and Co-Founder, Retail Zipline

1. A Fresh Blend:
How LUSH combines store execution
and employee engagement

3. Melissa Wong
CEO and Co-Founder
Retail Zipline
Lindsay Nelson
Retail Communications Manager
LUSH FRESH HANDMADE COSMETICS North America

4. Expectation VS Reality

7. • Takeaway #1 goes here
• Takeaway #2 goes here
• Takeaway #3 goes here

9. • Takeaway #1 goes here
• Takeaway #2 goes here
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Actionable Takeaways from this session:

11. • Start with your Shops
• Consider all
audiences & angles
• Your plan will change
Breaking Down
the Problem

12. • Evaluating solutions
• Trying it in action
Getting Started

14. After

15. “My team will cry and revolt against me if we take this
program away.
“As Lindsay is aware, we are a bit obsessed with Zipline and
its ease of use. We have tried communication vehicles of all
sorts from email to spiral notebook with no success....finally my
team feels we have gotten it right!
“Fantastic, simple and effective....thanks Zipline!”
– Regan, Short Pump

16. “I absolutely love how up to date everyone on my team is.
“A field leader can be out of the business for a week, read
through the messages during that time and be caught up in
less than half an hour.
“We spend less labor each day because the opening tasks
don't take as long. It saves us 30 minutes every single day
that can be better spent driving sales. $$$$$$$$”
– Hannah, Freehold Raceway Mall

17. “Zipline has made my life as a manager so much easier.
“I am able to devote more time to my business and
[spend] more time with customers and developing in the
moment.
“I am able to easily see what needs to happen to run my business
smoothly and easily follow up on any outstanding tasks and
have more visibility into what is happening and why.
“There is better communication between my leaders and
myself... and the team is able to be more autonomous [with
tasks and follow up] which makes less work for me.”
– Sarah, Somerset

22. Store Managers
saved time:
• Delegating
• Following up
• Scheduling
$1 Million Annually

23. • Pilot sooner rather
than later
• Bring the voice of the
shops to stakeholders
• Trust the process
Key Takeaways

24. www.retailzipline.com
Booth 1525