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Research on secondhand car sales in Ireland

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March 2012 - NCA's market research finds that 35% of consumers in Ireland bought from an independent garage/dealer, 33% from authorised dealerships and 28% from private individual sales

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Research on secondhand car sales in Ireland

  1. 1. National Consumer Agency Market Research Findings: Second Hand Car Sales March 2012 Research Conducted by
  2. 2. Table of Contents2  Key Findings  Second Hand Car Sales Making Complaints  Research Background and Methodology  Profile of Samplewww.nca.ie
  3. 3. 3 Key Findings Making Complaintswww.nca.ie
  4. 4. Key Findings - I4• In the past 7 years 40% of consumers have purchased a second hand car, of these: • 35% bought from an independent garage/dealer • 33% bought from an authorised dealership Making Complaints • 28% purchasing from a private individual sale • 15-24 year olds tend to buy more from independent garages/dealers (39%) and private sales (39%) • 55+ age group are more likely to buy from an authorised dealer (43%)www.nca.ie
  5. 5. Key Findings - II5 • Car Checks Prior to Purchase • 11% of purchasers did not perform any checks before buying the car. • 29% did not check all documentation/service history • Making Complaints 45% did not check/ask if the car was crashed • 46% did not have a mechanic check the car • 62% did not check/ask if odometer reading was genuine • 63% did not check if there was any outstanding finance on the car • 83% did not complete background checks (motorcheck.ie etc.)www.nca.ie
  6. 6. 6 Making Hand Car Sales Second Complaintswww.nca.ie
  7. 7. Experience of Purchasing Used Cars 7 Incidence of purchasing within the Past 7 years? Where Purchased From? (Base: All aged 15-74, 1,000) (Base: All who purchased a used car within the past 7 years - 397) % Authorised Yes 33 dealershipNo 60% 40% Making Complaints Independent garage/dealer 35 Private individual sale 28 Auction – Other 4 2 in 5 have purchased a used car within the past 7 years; of which almost 7 in 10 purchased througheither a dealer or an independent garage. It was found that the younger age group 15-24 year olds tend to buy more from independent garages/dealers (39%) and private sales (39%) with the 55+ age group more likely to buy from an authorised dealer (43%).www.nca.ie
  8. 8. Checks Completed Before Purchase 8 (Base: All who purchased a used car within the past 7 years - 397) Check all documentation/service history 71 Check/ask if car was crashed 55 Had a mechanic check car 54 Making Complaints 38 Check/ask if odometer reading was genuine Check if any outstanding finance on car 37 Completed background check (motorcheck.ie etc.) 17 No checks 11 Other * 4 One in ten (11%) did not perform any checks prior to purchasing a second hand car. Consumers are most likely to check documentation and service history (71%). 55% checked if the car was crashed and 54% had a mechanic check the car.* All other mentions 2% or less www.nca.ie
  9. 9. 9 Research Background Making Complaints and Methodologywww.nca.ie
  10. 10. Research Background and Methodology 10 Nov/Dec Nov/Dec May/June Aug 2008 2007 2008 2009 Benchmark Wave 1 Wave 2 Wave 3 Nov/December Nov/Dec 2009 June 2010 May/June 2011 2010 Wave 4 Making Complaints Wave 5 Wave 6 Wave 7 Nov 2011 Current Wave Wave 8 The research was conducted by means of face-to-face interviewing with 1,000 people between the ages of 15-74. To ensure that the data is nationally representative, quotas were applied on the basis of age, gender and social class. Interviewing was conducted over a four week period in November 2011. www.nca.ie
  11. 11. Profile of Sample11 (Base: All aged 15-74 – 1,000) SEX AGE REGION SOCIAL CLASS % % % % 15-24 17 Dublin 28 Male 49 ABC1 48 25-34 22 Making Complaints F50+ Rest of Leinster 26 35-44 19 45-54 16 Munster 28 Female 51 C2DE 52 F50- 55+ 26 Conn/ 18 Ulsterwww.nca.ie

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