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National Consumer Agency Market Research Findings: Consumer Experiences with Direct Selling August  20 11 Market Research ...
<ul><li>Key Findings </li></ul><ul><li>Section 1:  Door-to-Door Selling </li></ul><ul><li>Section 2: Telephone Sales </li>...
Key Findings
Key Findings Direct Selling Door-to-Door Selling Telephone Sales Experienced in the past 12 months % of all consumers 41% ...
Section 1: Door-to-Door Selling
Experience of Door-to-Door Selling Yes Yes (Base: All aged 15-74 – 1,000) % % Experienced Somebody Trying to Sell You a Pr...
Categories of Product/Service Sold and Incidence  of Switching/Signing up * All others 1% or less * Caution small base % (...
Information Provided at the Door % (Base: All who experienced door-to-door selling in past 12 months - 405) Strongly Agree...
Cancellation Form & Expectations Yes Yes (Base: All who signed up to a product/service at the door - 130) % % Receipt of c...
Section 2: Telephone Sales
Experience of Telephone Selling No Yes No Yes (Base: All aged 15-74 – 1,000) % % Experienced Somebody Trying to Sell You a...
Categories of Product/Service Sold over the  Phone and Incidence of Switching/Signing up * All others 1% or less * Caution...
Information Provided Over the Phone % (Base: All who experienced direct phone selling in past 12 months - 242) Strongly Ag...
Research Background  and Methodology
<ul><li>The research was conducted by means of face-to-face interviewing with 1,000 people between the ages of 15-74. </li...
Profile of Sample – I (Base: All aged 15-74 – 1,000) Male Female % % % % 15-24 25-34 35-44 45-54 55+ Dublin Rest of Leinst...
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Nca direct-selling-market-research-2011

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Market research on Irish consumers' experiences with doorstep traders and direct selling - August 2011

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Nca direct-selling-market-research-2011

  1. 1. National Consumer Agency Market Research Findings: Consumer Experiences with Direct Selling August 20 11 Market Research Conducted by
  2. 2. <ul><li>Key Findings </li></ul><ul><li>Section 1: Door-to-Door Selling </li></ul><ul><li>Section 2: Telephone Sales </li></ul><ul><li>Research Background and Methodology </li></ul><ul><li>Profile of Sample </li></ul>Table of Contents
  3. 3. Key Findings
  4. 4. Key Findings Direct Selling Door-to-Door Selling Telephone Sales Experienced in the past 12 months % of all consumers 41% 24% Most commonly contacted by Energy suppliers 79% received calls – of this 30% signed up Telecommunications 76% received calls – of this 12% signed up 2nd most common Telecommunications 43% received calls – of this 18% signed up Energy suppliers 40% received calls – of this 10% signed up Of those who signed up - informed of right to cancel purchase 57% 42% Of those who signed up - felt pressurised into signing up 21% 20%
  5. 5. Section 1: Door-to-Door Selling
  6. 6. Experience of Door-to-Door Selling Yes Yes (Base: All aged 15-74 – 1,000) % % Experienced Somebody Trying to Sell You a Product/Service Experienced Somebody Trying to Get You to Switch from Current Provider <ul><li>Higher amongst </li></ul><ul><li>Living in Dublin 43% </li></ul><ul><li>35-54 Year olds 42% </li></ul><ul><li>Higher amongst </li></ul><ul><li>Living in Dublin 41% </li></ul><ul><li>45-54 Year olds 42% </li></ul><ul><li>Part-time employed 41% </li></ul>
  7. 7. Categories of Product/Service Sold and Incidence of Switching/Signing up * All others 1% or less * Caution small base % (Base: All who experienced door-to-door selling in past 12 months - 405) % Purchase/Switched * * * * * Energy suppliers Telecommunications TV Service Home Improvements, Gardening etc. Catalogue sales Monitored home security system Others*
  8. 8. Information Provided at the Door % (Base: All who experienced door-to-door selling in past 12 months - 405) Strongly Agree (5) 57% 21% % Felt Pressurised into Signing up/Taking out Product/Service % Agree (4) Neither/ Nor (3) Strongly Disagree (1) Disagree (2) 2.6 3.5 Mean Score: Offer was Fully Explained Before Signing Up % 47% Was informed of my right to cancel any purchase Received written information on product/service before signing up
  9. 9. Cancellation Form & Expectations Yes Yes (Base: All who signed up to a product/service at the door - 130) % % Receipt of cancellation form upon sign up/switch? Product/service Received Correspond to Information given by Sales Person? <ul><li>Higher amongst: </li></ul><ul><li>35-44 Year olds 34% </li></ul><ul><li>Knowledgeable regards consumer rights 33% </li></ul><ul><li>Protected regards consumer rights 33% </li></ul><ul><li>Confident regards consumer rights 32% </li></ul><ul><li>Higher amongst </li></ul><ul><li>ABC1/F50+ 91% </li></ul><ul><li>Females 88% </li></ul><ul><li>Knowledgeable regards consumer rights 88% </li></ul><ul><li>Protected regards consumer rights 89% </li></ul>
  10. 10. Section 2: Telephone Sales
  11. 11. Experience of Telephone Selling No Yes No Yes (Base: All aged 15-74 – 1,000) % % Experienced Somebody Trying to Sell You a Product/Service Experienced Somebody Trying to Get You to Switch from Current Provider <ul><li>Higher amongst: </li></ul><ul><li>45-54 Year olds 29% </li></ul><ul><li>Higher amongst: </li></ul><ul><li>45-54 Year olds 28% </li></ul>
  12. 12. Categories of Product/Service Sold over the Phone and Incidence of Switching/Signing up * All others 1% or less * Caution small base % (Base: All who experienced direct phone selling in past 12 months - 242) % Purchase/Switched * * * * * * Telecommunications Energy suppliers TV Service Home Improvements, Gardening etc. Monitored home security system Catalogue sales Others*
  13. 13. Information Provided Over the Phone % (Base: All who experienced direct phone selling in past 12 months - 242) Strongly Agree (5) 43% 20% % Felt Pressurised into Signing up/Taking out Product/Service % Agree (4) Neither/ Nor (3) Strongly Disagree (1) Disagree (2) 2.7 3.3 Mean Score: Offer was Fully Explained Before Signing Up 41% Was informed of my right to cancel any purchase
  14. 14. Research Background and Methodology
  15. 15. <ul><li>The research was conducted by means of face-to-face interviewing with 1,000 people between the ages of 15-74. </li></ul><ul><li>To ensure that the data is nationally representative, quotas were applied on the basis of age, gender and social class. </li></ul><ul><li>Interviewing was conducted over a four week period in May/June 2011. </li></ul>Research Background and Methodology Nov/Dec 2007 Aug 2008 Nov/Dec 2008 Nov/Dec 2009 June 2010 Nov/December 2010 Benchmark Wave 4 Wave 5 Wave 1 Wave 2 Wave 6 Current Wave May/June 2011 Wave 7 May/June 2009 Wave 3
  16. 16. Profile of Sample – I (Base: All aged 15-74 – 1,000) Male Female % % % % 15-24 25-34 35-44 45-54 55+ Dublin Rest of Leinster Munster Conn/ Ulster ABC1 F50+ C2DE F50- MAIN GROCERY SHOPPER Yes No

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