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How to Build a Thriving Alumni Community: From Principles to Practice

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This webinar organized by NationBuilder's Higher Ed team equips alumni relations professionals and club leaders with 5 best practices for transforming stagnant alumni groups into thriving communities. See the video here: https://vimeo.com/122462071

Learn more by emailing David at dhsu@nationbuilder.com or speak to us at 213.394.4623.

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How to Build a Thriving Alumni Community: From Principles to Practice

  1. 1. HOW TO BUILD 
 from principles to practice A THRIVING ALUMNI COMMUNITY Dana Saydak David Hsu, Ph.D.
  2. 2. is a community building platform used in 98 countries.
  3. 3. How alumni communities use NationBuilder: DIGITAL CAMPAIGNS DIGITAL INFRASTRUCTURE CHAPTER 
 INFRASTRUCTURE AMBASSADOR
 PROGRAMS
  4. 4. WEBINAR GOALS • Spark ideas for building your alumni community. • Introduce strategy and tools for getting it done.
  5. 5. community: an unusual sense of belonging. definition
  6. 6. BUT IT’S NOT EASY
  7. 7. COMMON OBSTACLES 1. It’s hard to keep track of alums. 2. Alumni want different things at different stages. 3. Existing engagement strategy alienates alums. 4. There’s a lot of turnover with alumni leaders. 5. Resources are already stretched thin.
  8. 8. OBSTACLES PRINCIPLES BEST
 PRACTICES
  9. 9. MASS 
 MARKETING COMMUNITY
 ORGANIZING What models do we work from?
  10. 10. striving to put your best resource 
 —humans, connected— 
 at the center of everything you do. definition community organizing:
  11. 11. • Put relationships at the center. • Every action has a purpose. • Empowerment is the goal. principles of community organizing:
  12. 12. Title Text Title Text MODELS OF ALUMNI RELATIONS MASS 
 MARKETING COMMUNITY
 ORGANIZING Interaction: Institution to Alumni Emphasis: List+message-building Goal: Brand loyalty Alumni to Alumni
 Relationship-building 
 Empowerment
  13. 13. It’s hard to
 keep track
 of alums Use data to 
 help alums 
 connect Map alums and meetups OBSTACLE PRINCIPLE PRACTICE
  14. 14. Start with the alumni you do know.
  15. 15. Make it easy for alumni to find and submit events.
  16. 16. Make it easy for alums to share and recruit within their network.
  17. 17. Your alumni community map informs your digital infrastructure. CALI CLUB SAO PAULO CLUB ALUMNI ASSOCIATION SHANGHAI CLUB SYDNEY CLUB
  18. 18. Alumni want
 different things
 at different stages Meet your alums where they’re at Get all your 
 data in one accessible
 place OBSTACLE PRINCIPLE PRACTICE
  19. 19. Why do we want to meet alums where they’re at?
  20. 20. Get all your data in one accessible place. Contact / Demographic / History of Engagement / Social Media Interaction / Relationships
  21. 21. davidhsu04 @gmail.com David Hsu 31 year old male davidhsu04@email.com 
 Facebook message • Tweet Duke ‘04, foodie, SoCal chapter id: 15 nb: @MrAlpenglow Matched David Hsu to Facebook Matched David Hsu to Twitter Matched David Hsu to Linkedin Emails automatically matched with social media.
  22. 22. Now listen, learn, and segment accordingly.
  23. 23. Engagement 
 strategy alienates 
 alumni Create various
 ladders for
 taking action Every action gets an 
 appropriate
 follow-up OBSTACLE PRINCIPLE PRACTICE
  24. 24. What paths can alumni take to get involved?
  25. 25. Donate Donate Donate Donate Attend Event Retweet Volunteer for an Event Recruit other Volunteers Host and Event Social Media
 Ambassador Club Officer Create various ladders for taking action.
  26. 26. Segment based on engagement level.
  27. 27. Every action gets appropriate, targeted asks. IN PERSON
  28. 28. There’s a lot 
 of turnover 
 with alumni leaders Empower leaders at
 different 
 levels Identify and 
 equip your 
 influencers OBSTACLE PRINCIPLE PRACTICE
  29. 29. Who to ask? A lesson from Virgin Atlantic. CALI CLUB SAO PAULO CLUB ALUMNI ASSOCIATION SHANGHAI CLUB SYDNEY CLUB
  30. 30. Video: Identifying social media influencers in your community.
  31. 31. WEBSITE Dynamic profiles of all your people, with info captured from anywhere. Includes followups & targeting. COMMUNICATIONS Email & text blasting, free phone number with voicemail, and deeply integrated social media. FINANCES Customizable secure donation pages with goal tracking, social sharing, and personal fundraising. PEOPLE Dynamic profiles of all your people, with info captured from anywhere. Includes followups & targeting.
  32. 32. Resources
 are already
 stretched thin OBSTACLE PRINCIPLE PRACTICE The outsized 
 ROI of building 
 relationships Demonstrate
 the value of
 peer to peer

  33. 33. Alumni Ambassador Programs
  34. 34. Crowdfunding and Personal Fundraising Annual Fund
  35. 35. Days of Action
  36. 36. WEBINAR GOALS • Spark ideas for building your alumni community. • Introduce strategy and tools for getting it done.
  37. 37. Demonstrate 
 value of 
 peer to peer Identify and 
 equip your 
 influencers Every action
 gets an
 appropriate
 follow-up Get all your 
 data in one
 accessible
 place Map alums 
 and meetups
  38. 38. BUILDING A LADDER OF ALUMNI ENGAGEMENT
 
 Tuesday, March 24 same time RSVP nationbuilder.com/workshops next week Dana @DSaydak
 dsaydak@nationbuilder.com David @MrAlpenglow
 dhsu@nationbuilder.com

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