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ImojiApp - Final Project Presentation PDF - Group 7

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ImojiApp - Final Project Presentation PDF - Group 7

  1. 1. UGBA 198 Group 7 Imoji Instagram Research & Recommendations
  2. 2. PERFORMANCE| VISION, MISSION, GOALS | CAMPAIGNS | STRATEGY| TIMELINE | CONCLUSION Performance Key Performance Indicators • Number of Followers: 14.3k • Number of Posts: 210 • Daily Frequency: on average one post per day (5-8 per week) • Number of Likes: on average 400 likes per post • Number of Comments: 0-50 on average with top posts having upwards of 100+ • Engagement Ratio: # of likes on average / # followers= 400/14.4K= 2.7 %
  3. 3. PERFORMANCE | VISION, MISSION, GOALS | CAMPAIGNS | STRATEGY| TIMELINE | CONCLUSION Vision, Mission, and Goals Vision • Become a household name as the #1 custom emoji-based instant messaging app on Android & iOS. Mission • Allow users of all ages to create unique custom-made imojis to share by text, integrated messenger apps, and through a variety of social media platforms. Goals • Grow overall user base • Build brand awareness for imoji in both existing community and with new users • Engage current users with new content and get them to promote / share the app with more friends • Re-engage old users who may have forgotten about the brand or company
  4. 4. EXECUTIVE SUMMARY | VISION, MISSION, GOALS | CAMPAIGNS | STRATEGY| TIMELINE | CONCLUSION Instagram: Campaigns Coachella 2015 - Posting images surrounding this very popular event attended by over 500,000 people - Many musicians performing at Coachella could be utilized to create engaging content MTV Movie Awards: - On April 12, 2105 Over 2 million tuned into this awards show - Posting images after this popular event - Already creating buzz about fashion, winners, and performances Fast and Furious 7 - This popular movie received over 800 million dollars in the worldwide box office - Creating images following the release of the movie (peak of popularity) with appropriate hashtags PERFORMANCE | VISION, MISSION, GOALS | CAMPAIGNS | STRATEGY| TIMELINE | CONCLUSION
  5. 5. PERFORMANCE | VISION, MISSION, GOALS | CAMPAIGNS | STRATEGY| TIMELINE | CONCLUSION Instragram: Strategy What content do teens engage with most? Amusing/funny content, images that reflect teen life, pop culture references, “cult” posts Stay on Top of Pop Culture Use recognizable figures and relevant pop culture news in images and mash-ups. Connect to audiences by posting quickly after events with relevant hashtags. Keep it Funny Use humor to engage current followers and encourage sharing. Keep things relevant and use content which is relatable and widely known. Utilize Strong “Cult” Followings Utilize content specifically targeted to teen brands with intense fan bases, typically with high engagement rates: Harry Potter, Twilight, Hunger Games, etc.
  6. 6. EXECUTIVE SUMMARY | VISION, MISSION, GOALS | CAMPAIGNS | STRATEGY| TIMELINE | CONCLUSION Instagram: Weekly Timeline MONDAY: “Light-hearted & Funny Posts” Ex: cats, dogs, funny quotes, celebrity mash-ups TUESDAY: “Pop Culture Posts” informative posts Ex: pop culture events, popular movies & songs WEDNESDAY: “Cult Posts” targeted to niche groups Ex. Harry Potter, One Direction, Justin Bieber fans THURSDAY: “Throwback Thursday” posts Ex. Old popular posts FRIDAY: “Getting Ready” for the weekend posts Ex: party, road-trip, camping, friends, Consistent content is important: • Establishing content culturally relevant to teens • Doesn’t create confusion among fans, a predictable but engaging calendar • Encourages users engagement: what teens consume = breaking pop culture news, funny content, quirky/cute images PERFORMANCE | VISION, MISSION, GOALS | CAMPAIGNS | STRATEGY| TIMELINE | CONCLUSION Timeliness & Frequency: Content should also be tailored for the Holidays and special events and should aim for 2x posts per day.
  7. 7. PERFORMANCE | VISION, MISSION, GOALS | CAMPAIGNS | STRATEGY| TIMELINE | CONCLUSION Conclusion How will these recommendations increase Imoji’s fan base? • More active engagement with users (specifically teens) • Greater engagement with dedicated fans in niche groups • Increased chance for virality with relevant hashtags • Higher chance for comments, likes, and shares with increased frequency What changes should be enacted on Imoji’s Instagram? • Increased frequency (2x posts a day) • Focusing on celebrity culture w • Emphasize cult groups (Harry Potter fans, Kim Kardashian fans, Hunger Games fans…) • Act fast! Post quickly after major pop culture events with relevant hashtags (Oscar’s, Coachella, movie release like Furious 7 or Star Wars, etc.) Questions?

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