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How to Double Your Email List

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How to Double Your Email List

  1. 1. How to Double Your Email List Using a Facebook Contest … with no ad budget with AWeber’s Content Marketing Manager LYNETTE YOUNG and CEO and Founder of Heyo NATHAN LATKA
  2. 2. In the next 30 minutes, you’ll learn: 1. How a marketing manager with no technical skills launched a Facebook campaign that converted at 30% 2. The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 emails 3. How you can copy these strategies to build your email list, drive engagement, and increase sales with your Facebook page
  3. 3. I’m Nathan, Founder & CEO of Heyo @NathanLatka
  4. 4. Tweet your notes to me using the hashtag: #HeyoNotes for your chance to win a FREE Heyo t-shirt!
  5. 5. In the next 30 minutes, you’ll learn: 1. How a marketing manager with no technical skills launched a Facebook campaign that converted at 30% 2. The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 email new email leads dropped directly into AWeber 3. How you can copy these strategies to build your email list, drive engagement, and increase sales with your Facebook page 4. At the end of the webinar, we’ll have live Q+A, choose a winner for our #HeyoNotes contest and show you the top converting campaign ever! You won’t want to miss this.
  6. 6. ONE How a marketing manager with no technical skills launched a campaign that converted at 30%
  7. 7. Milena’s campaign for her Ski Resort client converted at over 30% “ - Milena Regos, Out and About Marketing “When we launched Squaw Valley's campaign with Heyo it converted at over 30% with no ad spend. The mobile experience was spectacular as well and drove additional conversions.” Impressions: 17000 Emails captured: 4500 Conversion Rate: 30%
  8. 8. - Paul Abdo, Social Media Strategist “ Paul created the highest converting campaign his company has ever launched “Our main goal was to capture emails. This campaign turned out to be the highest converting campaign we've ever launched. Thankfully it was also easy to set up – we used the Heyo Contest template. It took me about 30 minutes. Looking forward to launching our next campaign here shortly!” Impressions: 1242 Emails captured: 716 Conversion Rate: 60%
  9. 9. - Amy Lombard, Marketing Manager at Mixed Bag Designs “ Amy successfully launched her campaign without knowing any code at all I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using code and the ease of use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo! Impressions: 1799 Emails captured: 582 Conversion Rate: 30%
  10. 10. RESULTS { Impressions Emails Captured Conversion Rate 18,846 6,524 34.6%
  11. 11. RESULTS { Impressions Emails Captured Conversion Rate 8,573 4,796 55.9%
  12. 12. RESULTS { Impressions Emails Captured Conversion Rate 10,664 8,404 78%
  13. 13. RESULTS { Impressions Emails Captured Conversion Rate 5,351 2,453 59%
  14. 14. Photo Contest
  15. 15. Refer-A-Friend
  16. 16. TWO Six pieces every Facebook contest needs to succeed
  17. 17. ONE Strong Incentive Do not use an iPad. Do not use an Amazon Gift Card. Pick an incentive that aligns emotionally with your fans and feature it in an image in the campaign.
  18. 18. TWO Create Urgency Your campaign will not convert if you don’t encourage the fan or viewer to take action now (before they get distracted). Based off our tests, the best way to do this is with a countdown that has 7 days or less left on it.
  19. 19. THREE Easy to Enter Do not be vague. Tell your fans exactly how they win by featuring the email opt in on the first step. Bonus: Easily integrate the campaign entrants into your email marketing program (AWeber) and put them on a drip campaign that encourages campaign re-engagement.
  20. 20. FOUR Let Them Market Every Facebook campaign must make it easy for fans or campaign entrants to market your campaign to their networks. By asking the fan to like, FB share, and tweet, your campaign will get free traffic from their social networks.
  21. 21. Brand Trust FIVE Do not jam your brand into a rigid Facebook Contest template that doesn’t allow your brand voice to come through. Include your logo in the upper left and a description of the campaign in the bottom right to highlight your brand voice and personality.
  22. 22. SIX Mobile a Must 48% of Facebook’s Daily Users only use mobile. If you don’t publish and market your campaign with a smart URL, you are cutting your likelihood of success in half.
  23. 23. SIX Mobile a Must Enabling an easy way for users to opt in via mobile will spike conversion rate by at least 15%.
  24. 24. Make the post Mixed Bag Designs did a great job of sharing their Smart URL link out via a status update to drive traffic from both Facebook desktop and Facebook mobile.
  25. 25. 30% Conversion Impressions: 1799 Emails Captured: 582 Conversion Rate: 30%
  26. 26. Amy’s campaign converted at 30%, collecting 582 emails from 1799 views “ I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using code and the ease of use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo! - Amy Lombard, Marketing Manager at Mixed Bag Designs Impressions: 1799 Emails captured: 582 Conversion Rate: 30%
  27. 27. THREE Would you like to see how you can do this too?
  28. 28. Nathan’s cue to demo J
  29. 29. How do Heyo contests help me get free traffic and leads with no ad spend?
  30. 30. We converted at 55.6%, our highest converting contest to date! “ - Marie Scholl, Owner at Inspired Endurance “These results exceeded what I expected – the most popular contest we’ve run to date! We’ve used many other platforms like Shortstack and Rafflecopter but they were too technical and had to much downtime to be reliable. Stoked to have found Heyo! Impressions: 620 Emails captured: 345 Conversion: 55.6%
  31. 31. Turn Your Fans Into Marketers Check out your campaign’s reach! Meet Paul. Paul enters your contest and shares and Tweets it out to all of his followers. Meet Paul’s friends. They share and Tweet your contest out to all of their followers.
  32. 32. You’ll be successful with Heyo IF: 1. Your Facebook page has 500 likes or more 2. You want to build your AWeber email list 3. Your status updates get a few likes, comments, and/or shares 4. You have an email list of at least 100 subscribers
  33. 33. 55% Conversion Industry: Jewelry Store Impressions: 620 Emails Captured: 345 Conversion Rate: 55.6%
  34. 34. My industry is not a normal one. Will Heyo work?
  35. 35. 50% Conversion Industry: Golf Club Impressions: 111 Emails Captured: 50 Conversion Rate: 51%
  36. 36. 64% Conversion Industry: Product/Service Impressions: 5045 Emails Captured: 3228 Conversion Rate: 64%
  37. 37. 53% Conversion Industry: Product/Service Impressions: 2685 Emails Captured: 1504 Conversion Rate: 53%
  38. 38. I am NOT a technical. Will Heyo work for me?
  39. 39. - Amy Lombard, Marketing Manager at Mixed Bag Designs “ Amy successfully launched her campaign without knowing any code at all I was skeptical of launching a FB campaign because I did not want to spend a lot of time tinkering with design and code to fit our company’s image. With Heyo I was able to launch my campaign without using code and the ease of use was amazing. We are extremely pleased with the results and look forward to selling more bags using Heyo! Impressions: 1799 Emails captured: 582 Conversion Rate: 30%
  40. 40. So far, you’ve learned: 1. How a marketing manager with no technical skills launched a Facebook campaign that converted at 30% 2. The 6 pieces every Facebook contest needs to succeed and 6 case studies that captured over 7000 email new email leads dropped directly into AWeber 3. How you can copy these strategies to build your email list, drive engagement, and increase sales with your Facebook page Stay tuned for: Live Q&A, our #HeyoNotes winner and to see the top converting campaign ever!
  41. 41. Thank you! LYNETTE YOUNG and NATHAN LATKA

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