For this project I chose one of the briefs from the Starpacks competition. The brief I chose, tasked me to design packaging for the sauces and dressing market that would stand out from the leading brands. This was a challenging task because leading brands have been established for many years and are very recognisable. I ventured to many supermarkets and looked at different brands , the style of bottle design, different promotions etc. and gained inspiration for my ideas and produce further developments