Most cost effectiveOne siteUpdate content onceMaintain one siteAll mobile devicesSingle URL, better for SEOSEOone set of contenteasy to updateupdateonesiteROIcost effectiveresourceseffective delivery to all devices
Page weightLoad timeResponsive contentThird party contentMust know media queries
Responsive Community - eduWeb 2013
Utah Valley University
Director, Web Dev. Services,
Utah Valley University 14yrs.
Web IA, CMS Consulting
Consultant, Web Strategy
and Interactive Marketing
30,000 public pages
400+ web folks across
Leveraging the energy around RWD
Focusing technology on the people
Creating communications plan
Disclaimer: No website was made responsive
during the making of this presentation
Students checking e-mail on a smartphone are not going to
read the same way they will on a full-size PC or laptop
screen. Your e-mail messages need to adapt to this reality.
• Economize your e-mail copy as much as possible so
mobile users won’t have to scroll through long lines of
• Create designs that, while attractive, maximize the screen
space of smaller displays.
• Move calls to action up so they display before the fold or
on the first scroll of a mobile display, and repeat the
request at the end.
• Test all of your messages on a variety of mobile platforms
“When the student is
ready, the teacher
-- Buddist Proverb --
What are your channels?
◦ Meetings, Website, Blog, CMS messaging
What goes out to each channel?
How often does information go out through
◦ Emails, once per month
◦ Blog posts, once every 2 weeks
◦ CMS messaging, as system needs
Who has access to each channel?
◦ To consume? To send?
Can any communications be repurposed?
Your Web Community can be a vast resource
Working together is key!
Your existing tools must support your efforts
Communications plan is a must!
RWD has energy, capture it
Keep it simple, not boring