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An
(CTO)
Claire
(CMO)
Leo
(CFO)
Nat
(CEO)
Team
Previously:
Intern, OgilvyOne
Previously:
Intern, YouSpace
Intern, 58.com I...
What do you do when
you’re learning something
and you get stuck?
“There’s no tutorials
at all or if there is,
it’s confusing.”
—Jamie
“I don’t know how to
narrow down on a broad
subject t...
“Having someone show me how
to do it is much more efficient.”
— Elijah, Student
Problem
It’s hard to ask for help when:
1. Limited connection; it’s
outside your circle of
friends
2. One-sided; resulting...
Problem
It’s hard to ask for help when:
1. Limited connection; it’s
outside your circle of
friends
2. One-sided; resulting...
DEMO
https://youtu.be/SFAHAxJAifY
To cultivate an open,
collaborative community where
everyone can learn, share and
grow with one another.
Mission
This is an existing behavior.
209 Facebook Learning Groups
9.3 million members
391k Subscribers
in r/IWantToLearn
https://...
Who are we serving?
TAMSAMSOM
5 % x of College
students in U.S.
seeking academic help
College students in
U.S. seeking
aca...
Who else are in this space?
Physical Connection
Digital Connection
Mutually Learn
(Learning exchange)
One-Sided Learning
(...
So, how are we different?
School
based
Mutual
learning &
sharing
Personalized
learning
experiences
Convenience, trust
Enco...
At SOM, Revenue Model
https://blog.adstage.io/google-display-ads-cpm-cpc-ctr-benchmarks-in-q1-2018
$2,695,191Total
Annuall...
Costs
Annually
Costs
$457,312Total
Revenue
Annually
Free
Costs
Annually
Profit
Annually
$ 384,000
Premium $ 1,891,296
Advertising $ 803,895
Salary
Maintenanc...
Our progress
Concept
validation
6 sign-ups
4 experiences
Online marketing
activities &
On-site recruitments
Usability Test...
As of now,
117 scans
80 sign-ups
12 experiences
Why Now?
78% of U.S. students are using
academic help
https://nces.ed.gov/pubs2010/2010023.pdf
https://www.census.gov/news...
Next 6 months
Concept MVP
80 sign-ups
12 experiences
Digital Prototype
Usability testings
in progress
Past 5 weeks, NOW In...
$350,000
For the next 9 months.
- Build V1
- Hires (Lead developer, Data Analyst, Customer Support)
- Scale adoption
Thank you!
https://weareteamhatch.wixsite.com/mysite
@weareteamhatch
What's Hatching: 11.23
What's Hatching: 11.23
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What's Hatching: 11.23

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What's Hatching: 11.23

  1. 1. An (CTO) Claire (CMO) Leo (CFO) Nat (CEO) Team Previously: Intern, OgilvyOne Previously: Intern, YouSpace Intern, 58.com Inc Previously: Intern, Sozo Studio Intern, Rocky Design Previously: Cofounder, Galavant Magazine Brand Lead, DynaOptics
  2. 2. What do you do when you’re learning something and you get stuck?
  3. 3. “There’s no tutorials at all or if there is, it’s confusing.” —Jamie “I don’t know how to narrow down on a broad subject to start learning.” —Heather “I can’t find the info that I need because I don’t know the terminology.” —Jieying Problem-solving alone isn’t the most effective way.
  4. 4. “Having someone show me how to do it is much more efficient.” — Elijah, Student
  5. 5. Problem It’s hard to ask for help when: 1. Limited connection; it’s outside your circle of friends 2. One-sided; resulting in hesitation to ask for help
  6. 6. Problem It’s hard to ask for help when: 1. Limited connection; it’s outside your circle of friends 2. One-sided; resulting in hesitation to ask for help Solution Peer-to-peer skills sharing app that encourages a learning journey through: 1. Expanding connections 2. Mutually help one another
  7. 7. DEMO https://youtu.be/SFAHAxJAifY
  8. 8. To cultivate an open, collaborative community where everyone can learn, share and grow with one another. Mission
  9. 9. This is an existing behavior. 209 Facebook Learning Groups 9.3 million members 391k Subscribers in r/IWantToLearn https://www.reddit.com/r/IWantToLearn/
  10. 10. Who are we serving? TAMSAMSOM 5 % x of College students in U.S. seeking academic help College students in U.S. seeking academic help People using educational platforms 12.7M x 5 % = 636,800 12.7 M 81 M https://www.class-central.com/report/mooc s-stats-and-trends-2017/ https://blog.cengage.com/college-students-t utors-and-study-help/ Based on our Market Funnel
  11. 11. Who else are in this space? Physical Connection Digital Connection Mutually Learn (Learning exchange) One-Sided Learning (Tutoring, MOOC, etc) Hatch Simbi Tandem Tutorfly Studyblue Your Boss Coursera edX
  12. 12. So, how are we different? School based Mutual learning & sharing Personalized learning experiences Convenience, trust Encouraging & strengthening bonds community Flexibility
  13. 13. At SOM, Revenue Model https://blog.adstage.io/google-display-ads-cpm-cpc-ctr-benchmarks-in-q1-2018 $2,695,191Total Annually Free 1 suggested connection per day 3 connections per month $ 0 Premium 50 connections/m Initiate the meeting Browse expertise $ 0.99/m $ 1,891,296 Advertising Cost-per-click Cost-per-mille $ 803,895 SOM: $0.99/m x 12 x 636,800 people x 25%* SOM(CPM): $2.8 x 636,800* people/1000 x 3 connections x 12 = $64,189 SOM(CPC): $0.44 x 636,800* people x 0.22%* x 12 = $739,706 636,800 : Assumption SOM 25%: Based on our market funnel 0.22% average CTR in advertising industry
  14. 14. Costs Annually Costs $457,312Total
  15. 15. Revenue Annually Free Costs Annually Profit Annually $ 384,000 Premium $ 1,891,296 Advertising $ 803,895 Salary Maintenance $ 25,392 Fee $ 6,600 Marketing $ 4,320 Total: $ 2,695,191 Total: $ 457,312 = $ 2,237,879- In Early Stage
  16. 16. Our progress Concept validation 6 sign-ups 4 experiences Online marketing activities & On-site recruitments Usability Testings 80 sign-ups 8 experiences Concept MVP Digital Prototype & Usability Testings in progress 30 Interviews 6 testers NOW
  17. 17. As of now, 117 scans 80 sign-ups 12 experiences
  18. 18. Why Now? 78% of U.S. students are using academic help https://nces.ed.gov/pubs2010/2010023.pdf https://www.census.gov/newsroom/press-releases/2017/school-enrollment.html 77.2M x 78% = 60.2M 27% of U.S. students are willing to pay 60.2M x 27% = 16.2M According to NHES Education Survey,
  19. 19. Next 6 months Concept MVP 80 sign-ups 12 experiences Digital Prototype Usability testings in progress Past 5 weeks, NOW In 3 months MVP In 9 months 17,000 users
  20. 20. $350,000 For the next 9 months. - Build V1 - Hires (Lead developer, Data Analyst, Customer Support) - Scale adoption
  21. 21. Thank you! https://weareteamhatch.wixsite.com/mysite @weareteamhatch

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