Why You Need to Use Remarketing to Tempt Customers
Remarketing - or often times referred to as
retargeting - is a great way for you to stay in
front of the customers you have visiting
your website that abandon their shopping carts.
When people abandon their
shopping carts they usually
never return, but the
products remain in the cart.
(Think of shopping in a grocery store and
leaving your full cart sitting in the middle of
the store because you changed your mind.)
An awesome thing remarketing does for
companies is it allows them to remain in
front of consumers after they have visited
the company’s website but they never made
an initial purchase.
These are just small reminders to the
consumer that they once were about to
make a purchase from a website but
never actually did.
does is allows the
company to gain
The consumers are seeing little reminders
about the company and it plants the idea
in their head that they really should have
made that purchase when they were on
the website to begin with.
The reason remarketing is so effective is
because hours after you leave a website an
ad may pop up that has to do with a product
you were looking at on the site.
Maybe the ad is even just about the company
Whichever it is, a cookie
was dropped on you and
they are targeting you to
come back to the shopping
cart you abandoned and
complete your purchase.
Even if you are redirected to their site
knowing you no longer want those products,
their hope is you may find something else to
If you entered your email
address on the site, you
may even receive an
email encouraging you to
return to those items you
had once considered.
Whatever the method the company uses,
they are reaching out to you to let you
know they value you and your business
Now, maybe you have noticed how effective
remarketing is so you want to test it out for
If you have not done this yet, now is the time because
remarketing has made a huge comeback in the digital age,
especially with how mobile the whole world has become.
The online world literally never sleeps, so
implementing remarketing into your Digital
Marketing Strategy will only help out your
There are many sources that can help you
with this such as AdRoll, Perfect Audience,
and Google Adwords.
Maybe you are thinking you do not have the extra
time to commit to Remarketing.
Look, I get it, we are all busy.
However, I promise this service will be highly
beneficial to you and is well worth the extra time
you take to invest in a service and create a
successful remarketing campaign.
We help businesses gain a competitive
edge by leveraging the newest
marketing strategies and technology.
Come hang out with us!
If you liked this we recommend
reading this or this.