Start With What You Want
What do you want to market?
Who will you be marketing to?
Be able to realistically meet these things.
“By all means, take the time to understand
your target audience, assess your competitors,
identify your brand – what really differentiates you.
Decide your strategies. Maybe building brand
awareness is key in the coming year, or demonstrating
thought leadership. Select your tactics:
do you need media relations, social media or
community engagement to meet your goals?”
-Janet Kyle Altman
Decide Who Will
Handle things yourself
Assign to individual or team
Hire a marketing consultant
“Consultants typically charge more per hour than you
might pay an on-going employee, but they provide
professional expertise for a part-time investment.
Further, marketing consultants also offer value by being
well-connected throughout the community with resources
needed to accomplish deliverables quickly and
economically. When you consider all of the benefits, the
overall annual cost will be significantly less than hiring
The question of “where” comes
1. Where you will be working out of.
2. Where you will be marketing to.
You have to execute your plan!
When you execute
your plan is important.
It helps ensure you
have a specific time
you will follow through
with your strategy so
your business can
“…the real key to success in marketing is the
ability to execute the plan, working each
activity until you have attracted more
clients than you can handle. I’ve seen many
businesses put together a plan but then don’t
follow through with the plan, wasting so
much time and missing real opportunities to
build a successful business.”
It can be particularly critical if the timing of the
execution is important to success.
If you miss the opportunity to execute the plan
with perfect timing, you might not be able to
generate enough awareness to drive sales since
no one would know about your product.
We help businesses gain a competitive
edge by leveraging the newest
marketing strategies and technology.