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get Audience
The Tar
r 13A
Natasha Milton-Hunte
What Do I Have to Think About?
● Now that I have decided on my my genre of film for
my trailer, I am now looking into the ...
g Examples
Researchin
-To help with such in-depth research, I have looked at a few films from the sci-fi/horror
hybrid gen...
t Do the Experts Say?
Wha
Here are a few examples of what expert criques say about Sci-fi/horror films in regards to
targe...
The Verdict...
I have decided officially that my film will be aimed at all
genders between the ages of 15-25. As this is t...
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The Target Audience

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The Target Audience

  1. 1. get Audience The Tar r 13A Natasha Milton-Hunte
  2. 2. What Do I Have to Think About? ● Now that I have decided on my my genre of film for my trailer, I am now looking into the target audience. ● There are many things that have to be considered when thinking about the target audience: ● Who exactly you're trying to target: Genre, Gender, Age. How you're going to do so: Thinking about what things to include in the trailer that will help attract the specified audience.
  3. 3. g Examples Researchin -To help with such in-depth research, I have looked at a few films from the sci-fi/horror hybrid genre and their certification information. Dawn of the Dead - Rated 18 28 Days Later - Rated 18 Alien - Rated 18 Predator - Rated 18 These are certified this age restriction because of violence/gore, sexual situations and nudity, intense scenes and/or alcohol/smoking/drug use. -As show above these films, all from the same genre, are in the higher age range of 18 and above. This would be a good starting point in which I can follow the example of. However, I think I will try and aim for a broader audience of 15 and above, as it doesn't limit who I am targeting as much. Statistically it is shown that teenagers spend the most money in the cinema, and including 15 year olds in the age range will help with the amount of money the film makes.
  4. 4. t Do the Experts Say? Wha Here are a few examples of what expert criques say about Sci-fi/horror films in regards to target audience in reviews: “Generally considered one of the finest Guy Movies ever, “Predator” is 100 minutes of testosterone, machismo, and sheer firepower. With those kinds of foundation, it’s no wonder there’s not much room for anything else.” - BeyondHollywood.com on the film Predator (1987) “Alien has been described as a "haunted house in space" movie, indicating the way it straddles the horror and science fiction genres. The Thing does the same thing, but with an additional twist: it throws in a mystery worthy of Agatha Christie. That element, more than any other, makes this movie unique and worth a viewing by any horror/sci-fi fan who has not seen it.” - ReelReviews.com on the film ‘The Thing.’ (1982) These reviews help me understand what is considered successful when included into a horror film, and what specific groups will like certain things.
  5. 5. The Verdict... I have decided officially that my film will be aimed at all genders between the ages of 15-25. As this is the easiest audience to target in regards to attracting. Also because from what I have researched, this specified group of people is what is most likely to be attracted to SciFi/Horror films.

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