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How to improve your UX

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In this talk I aim to outline the complexity of UX and the responsibilities required to achieve a good UX approach. I will demonstrate key ways to help you improve the UX of a service, application or website and show you how to go about creating user personas and journeys to ensure better understanding of your customers and identify areas which require improvements. I will also discuss the benefits of performing UI and usability testing with your users to confirm whether these improvements are successful.

Published in: Design
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How to improve your UX

  1. 1. IMPROVING YOUR UX APPROACH By Natasha Wylie @natashawylie@Natasha_Wylie@natasha.a.wylie
  2. 2. EZJET
  3. 3. USER RESEARCH • Talk to their users where possible • Don’t guess or assume they know their users • Understand what the users goals and frustrations are • Ask what EZJET can do to make it easier to achieve these goals Type to enter a caption.
  4. 4. • Identify customer types (e.g. Business Use, Frequent Traveler or Occasional Traveler • Give them a identity • Give them a story • Identify their goals • Identify their frustrations https://xtensio.com/segment-your-audience-with-user-personas/ USER PERSONAS
  5. 5. USER PERSONAS
  6. 6. USER PERSONAS
  7. 7. USER PERSONAS
  8. 8. USER PERSONAS
  9. 9. USER JOURNEYS
  10. 10. ANALYTICS AND UX • Analyse user analytics • Understand where users are exiting the process • Investigate and test exit points • Perform A/B tests and analyse results • Use event tracking to identify how the user achieves their goal • Report on the analytics and make small changes then re-analyse
  11. 11. USABILITY TESTING • Test new interfaces or products with real users • Ask users to achieve a pre-defined goal • Monitor how users interact with the interface or product • Task up any bugs found by the users to fixed • Gather feedback of any difficulties experienced by the user • Retest changes with the same users and reflect on them
  12. 12. UI IS NOT UX • UI means User Interface “the means by which the user and a computer system interact, in particular the use of input devices and software” - Oxford Dictionary • UI is what the user sees and interacts with • UI can altered to improve the UX • UI developers focus on developing the core interface • UX means User Experience “the overall experience of a person using a product such as a website, especially in terms of how easy or pleasing it is to use.” - Oxford Dictionary • UX is how the user feels when interacting with the UI • UX improvement can drive how the UI is changed • UX developers focus on improving the placement, consistency, wording and flow of the interface UI UX
  13. 13. CONCLUSION! By Natasha Wylie @natashawylie@Natasha_Wylie@natasha.a.wylie
  14. 14. QUESTIONS? By Natasha Wylie @natashawylie@Natasha_Wylie@natasha.a.wylie

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