If you are on the path of self development, sooner rather than later you will encounter the concept of personal brand: how are you perceived online.
Based on the article for the YouGetBranded blog on personal branding online https://yougetbranded.com/2019/07/17/personal-branding-in-online-marketing/ , this presentation explains how personal branding can be dealt with digital marketing strategies and tactics used in content marketing and search engine optimization (SEO), social media marketing (SMM), public relations and brand management.
Personal branding online indeed should be approached with the digital marketing mindset.
Everything that you write and publish turns to be content marketing and can be amplified with SEO activities.
Social media profiles maintenance and online networking is basically social media marketing (SMM) and community management.
Guest blogging, sharing expert advice on the community forums and Q&A forums can be considered your public relations strategy.
Everything you do online to improve your image is related to your personal branding and benefits from educated marketing approach.
Learn more on YouGetBranded blog: https://yougetbranded.com/blog/