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3 online marketing channels for personal branding

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If you are on the path of self development, sooner rather than later you will encounter the concept of personal brand: how are you perceived online.

Based on the article for the YouGetBranded blog on personal branding online https://yougetbranded.com/2019/07/17/personal-branding-in-online-marketing/ , this presentation explains how personal branding can be dealt with digital marketing strategies and tactics used in content marketing and search engine optimization (SEO), social media marketing (SMM), public relations and brand management.

Personal branding online indeed should be approached with the digital marketing mindset.

Everything that you write and publish turns to be content marketing and can be amplified with SEO activities.

Social media profiles maintenance and online networking is basically social media marketing (SMM) and community management.

Guest blogging, sharing expert advice on the community forums and Q&A forums can be considered your public relations strategy.

Everything you do online to improve your image is related to your personal branding and benefits from educated marketing approach.

Learn more on YouGetBranded blog: https://yougetbranded.com/blog/

Published in: Self Improvement
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3 online marketing channels for personal branding

  1. 1. 3 ONLINE MARKETING CHANNELS FOR PERSONAL BRANDING Natasha Kvitka, www.YouGetBranded.com @natasha_kvitka https://www.linkedin.com/company/yougetbranded/
  2. 2. When You Usually Start Thinking About Personal Branding? - When looking for a job; - When you are concerned about some information published online about you; - Sometimes when actively seeking a promotion; - Oftentimes when going into new personal relationship; - Or expecting to be researched by potential business partners. There is a Lot That You Can Influence in Your Online Image!
  3. 3. So, is personal online branding actually marketing? - You publish blogs and long-form posts on your website and online forums and communities to build your online expert profile - You maintain your social media profiles and build your communities there - You answer questions and share your expert advice on Quora and Reddit, you build connections to be featured on other experts’ blogs and websites - Working with content and its optimization is Content Marketing and Search Engine Optimization (SEO) -- all parts of Digital Marketing - Working with social media platforms is Social Media Marketing (SMM) -- a part of Digital Marketing - Guest blogging and connections marketing can be considered PR activities and are also a part of digital marketing scope
  4. 4. Your Blogging and Writing Efforts are Content Marketing and SEO Content is everything you produce for your website, blog, social media pages, and even email. Count into this category: ● texts, lyrics; ● videos and slideshows; ● images and photos. You cannot create these in vacuum — you research interests and preferences of the people you want to reach (speaking in marketing language, your target audience). Research of that kind, and all the processes tied to content creation are something marketers live and breath. When you are out to find some data on how your searches look for information, what kind of queries do they use on search engines, which terms are popular and trendy, you are performing the SEO research — basics of making your information (and your personal brand!) discoverable!
  5. 5. SEO and Content Best Practices You Want to Use for Personal Branding ● research your topic before starting to write; ● use tools and technology to uncover the best questions to answer; ● know your audience: what formats and styles they prefer; ● promote everything you write and publish on social media; ● build partnerships with other authorities in your industry in order to be published on their websites and curated on their social media pages.
  6. 6. Your Work on the Social Media Profiles is SMM By working on your pages on social media platforms, such as LinkedIn, Facebook, Twitter, instagram, Pinterest, and others, adding relevant competitive information to the bio sections, linking accounts together to create a comprehensive profile you optimize them to represent you online in the best way possible. Your profile photo works as the brand’s logo, bio — mission statement, links and information that you share — messaging with your networks who in this analogy are the customers of your brand. Image courtsey: Blogtrepreneur
  7. 7. Your Work on Being Featured on Other People’s Publications is Your PR Third type of results you can see on SERP (search engine results page) when you research yourself by your own name, are other people’s websites that you don’t own or manage. Usually, you need an established blog or a website where you share your expert advice on the topic of your interest on a regular basis in order to in order to be successful in reaching out and getting featured by other experts. It’s quite a no- brainer: they want to see if you are good enough in what you do. After you have some significant proof of your expertise you start proactively reaching out to other bloggers, writers, comment on their pieces and offer your expertise as a guest blogger or invited writer. Another interesting activity to build relations, not tied to your blog or social media presence, is sharing advice and answering questions on Q&A platforms like Quora or on Reddit. The outcome you pursue here is ultimately a mention of your name in the context of proven expertise and authority in your field, but also getting links to your website, a blog, or social media profiles.
  8. 8. Best Practices of Link (Mention)Building and PR You Can Use ● Provide value! With your guest blogs, answers to users’ questions, or comments you first of all ultimately should look to provide maximum value to your readers. Links, mentions, and visits to your own pages come next; ● Build partnerships only with established authorities and experts in the field; ● Use tools and technology to research potential partners — make only data-driven decisions.
  9. 9. Learn More About Personal Branding at: https://yougetbranded.com/blog/ Or Get Help with Your Personal Branding: https://calendly.com/natashakvitka/ Thank You!

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