Oxford University RCUK CDT Symposium

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Oxford University RCUK CDT Symposium

  1. 1. CREATIVE COMMERCE ON DEMAND MANUFACTURE & CREATIVE COMMERCETuesday, 3 July 12
  2. 2. ‘... digitisation of manufacture and convergence in the digital world ... implications for commerce in industries such as the toy industry.’Tuesday, 3 July 12
  3. 3. Tuesday, 3 July 12
  4. 4. Tuesday, 3 July 12
  5. 5. Tuesday, 3 July 12
  6. 6. Tuesday, 3 July 12
  7. 7. Industrial Redefining -isation product design and manufacture in digital consumer culture Design Taylorism Manufacture Mass production Fordism Advertising Mail order Window dressing Marketing Department stores Consumer Culture Mass consumption Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanTuesday, 3 July 12
  8. 8. Online Market- P2P Redefining product design and manufacture places in digital consumer culture Mass Customisation Post fordism Agile Lean Flexible specialisation UCD Participatory User led Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanTuesday, 3 July 12
  9. 9. Redefining product design and manufacture in digital consumer culture Service Collaborative Pro- Co-creation dominant consumption sumerism of value logic Web 2.0 Digital design Co design Participatory Meta-design User-design tools Digitisation Post-industrial + Convergence Service- Customer Distributed On-demand based facing Digital fabrication Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanTuesday, 3 July 12
  10. 10. Service Personal Designer/Manufacturer Retail Manufacturer CommunityTuesday, 3 July 12
  11. 11. Embodied Data driven Generative Consumer App Bounded Haptic Configuration ParameterisedTuesday, 3 July 12
  12. 12. Tuesday, 3 July 12
  13. 13. “stories are the contrails that toys leave as they roar through our world and our imaginations“ (Matt Jones, 2007)Tuesday, 3 July 12
  14. 14. Redefining product design and manufacture in digital consumer culture Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanTuesday, 3 July 12
  15. 15. Tuesday, 3 July 12
  16. 16. ‘Customisation & on-demand production difficult to offer as a service...’ Alice Taylor, 2012Tuesday, 3 July 12
  17. 17. “tomorrow’s leading manufacturing companies will be the ones whose managers unleash the service potential of their factories” Richard Chase and David Garvin (1982)Tuesday, 3 July 12
  18. 18. Tuesday, 3 July 12
  19. 19. Tuesday, 3 July 12
  20. 20. BenoonbenoonTuesday, 3 July 12
  21. 21. Tuesday, 3 July 12
  22. 22. CO-CREATIONTuesday, 3 July 12
  23. 23. GAMES!Tuesday, 3 July 12
  24. 24. CONNECTEDTuesday, 3 July 12
  25. 25. STOMP STOMP!Tuesday, 3 July 12
  26. 26. Tuesday, 3 July 12
  27. 27. Natasha Carolan @natashacarolan | natashacarolan.co.ukTuesday, 3 July 12

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