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Manufacturing 2.0

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Brief introduction to manufacturing approaches emerging in the digital economy.

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Manufacturing 2.0

  1. 1. Manufacturing 2.0 Manufacturing in the digital economy Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  2. 2. Manufacturing 2.0: Manufacturing in the digital economy Introduction Hello. I am Natasha. ‘Defining design and manufacture in the digital economy’ - Commodification of the design process - Service dominant logic - Value co creation Today I will talk about how manufacturing business models and strategies are changing in the digital economy. Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  3. 3. Manufacturing 2.0: Manufacturing in the digital economy Introduction PART 1: CONTEXT Historical roadmap Convergence, digitisation & culture PART 2: TYPOLOGY Landscape of manufacturing models Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  4. 4. Manufacturing 2.0: Manufacturing in the digital economy Design Taylorism Industrialisation Mass production Fordism Advertising Mail order Window dressing Marketing Department stores Mass consumption Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  5. 5. Online Market- P2P Manufacturing 2.0: Manufacturing in the places economy digital Mass Customisation Post fordism Agile Lean UCD Participatory User led Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  6. 6. Manufacturing 2.0: Manufacturing in the digital economy Collaborative Pro- consumption sumerism Web 2.0 Co creation Post-industrial Service- Customer Distributed On-demand based facing Digital fabrication Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  7. 7. Manufacturing 2.0: Manufacturing in the digital economy ( Part 3: PHD Research &) ( * , + & $% " )- # !" !12131453167 - Manufacturer consumer convergence - Democratisation of access to manufacturing - Renewed relationships between design and manufacturing activity ( &) ( * , + & $% " )- # !" +6789:297;9 +.&#)"-/+)0,)-" ( &) ( * , + & $% " )- # !" Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  8. 8. Manufacturing 2.0: Manufacturing in the digital economy Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  9. 9. Manufacturing 2.0: Manufacturing in the digital economy Part 2: Typology Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  10. 10. Manufacturing 2.0: Manufacturing in the digital economy Personal Fabrication ‘In the past, art became separated from artisans and mass manufacturing turned individuals from creators into consumers. In the future, there will be universal self- reproducing molecular fabricators. In the present, personal fabrication has already arrived.’ Neil Gershenfeld Fab Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  11. 11. Manufacturing 2.0: Manufacturing in the digital economy Part 2.2:Emerging models Community Community Centres Industry role Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  12. 12. Manufacturing 2.0: Manufacturing in the digital economy Designer Manufacturer Vertical integration of production and retail capabilities Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  13. 13. Manufacturing 2.0: Manufacturing in the digital economy Retail Manufacturer Retail model built on the capabilities of on demand manufacture. May or may not facilitate consumer/ bespoke design. Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  14. 14. Manufacturing 2.0: Manufacturing in the digital economy Service based: Online & Distributed Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  15. 15. Manufacturing 2.0: Manufacturing in the digital economy Service based: On/offline. Local & distributed Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  16. 16. Manufacturing 2.0: Manufacturing in the digital economy Part 2: Typology summary 1.Personal Increasingly consumer 2.Community facing, offering manufacture 3.Designer Manufacturer as a service, enabling self 4.Retail Manufacturer service economies with a 5.Service noted focus on service dominant logic and co creation of value. Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  17. 17. Manufacturing 2.0: Manufacturing in the digital economy Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011
  18. 18. Manufacturing 2.0: Manufacturing in the digital economy Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolanWednesday, 12 October 2011

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