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WordPress Hamilton MeetUp August 2020 - SEO for Blogging 101

WordPress Hamilton MeetUp August 2020 - SEO for Blogging 101

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How to choose the right topics for your blog, write them in a way that readers will love and optimize them so they’ll be found in Google.

How to choose the right topics for your blog, write them in a way that readers will love and optimize them so they’ll be found in Google.

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WordPress Hamilton MeetUp August 2020 - SEO for Blogging 101

  1. 1. SEO for Blogging 101 Hamilton WordPress Meetup - August 12, 2020 Natasha Burtenshaw-deVries
  2. 2. What is a Blog? ““Blog” is an abbreviated version of “weblog,” which is a term used to describe websites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in a reverse chronicle order.” Source:https://wordpress.org/support/article/introduction-to-blogging/
  3. 3. Why Run a Blog? • Write about topics of interest to your audience • Share news, updates, press releases etc. • Show off your personality and share expertise • Generate income through sponsored posts or affiliate links • Increase your website’s organic search traffic
  4. 4. How do you write good blog posts?
  5. 5. Write. Content.Good.
  6. 6. 1. Writing 3. Promoting 2. Publishing
  7. 7. Writing
  8. 8. Step 1: Choose a Great Topic • Write about questions that readers are asking • Choose topics that address different stages of the marketing funnel • Write about relevant or trending topics related to your website or what your audience cares about
  9. 9. • Can’t go wrong with a question • Embrace emotion, excitement and mystery • Use numbers and lists • Incorporate your targeted keywords • Aim for a length of ~50 characters Step 2: Craft an Attention Grabbing Title
  10. 10. • WordCamp Niagara 2019 • Blog Writing Tips • Toronto FC Team Profile Step 2: Craft an Attention Grabbing Title • 4 Things I Learned at WordCamp Niagara 2019 • The Beginner’s Guide to Writing Fantastic Blog Posts • Why Toronto FC is the Greatest Soccer Team in the World
  11. 11. • Make use of simple, natural language • Incorporate the phrases people are actually searching for • Write shorter sentences and paragraphs Step 3: Write for Humans
  12. 12. • Use keyword stuffing • Plagiarize • Obsess over algorithms, length or any rule or best practice anybody claims to be true Do NOT…
  13. 13. • It depends! • Quality and comprehensiveness > quantity • Moz Whiteboard Friday – Content Comprehensiveness https://moz.com/blog/content-comprehensiveness • My personal opinion? No less than 500, aim for 700- 1200 What’s the Best Length for a Blog?
  14. 14. • The average blog post length is 1,050 words (Source: Orbit Media) • The average word count of top ranked content in Google is between 1,140-1285 words (Source: SearchMetrics) • On average, only 18% of companies’ blog posts are over 750 words (Source: Curata) • Longer, in-depth blog posts generate 9x more leads than short ones (Source: Curata) • Source and More Blogging Statistics: https://getcodeless.com/blogging-statistics/ What’s the Best Length for a Blog?
  15. 15. • About the tool: https://yoast.com/use-content-analysis-yoast-seo/ • Full list of factors they analyze: https://yoast.com/yoast-seo-readability-analysis/ Yoast SEO Content Analysis
  16. 16. Publishing
  17. 17. Step 1: Include Headings • Make use of headings, don’t just post a bunch of paragraphs • Google has recently said having more than H1 is okay...I’m still sticking with one
  18. 18. Step 2: Create Internal Links • Link to other blog posts and pages on your website • Provides additional information for readers • Helps Google crawl your site • Consider the Topic Cluster approach and focus on linking to specific Pillar Pages https://blog.hubspot.com/news-trends/topic-clusters-seo
  19. 19. Step 3: Fill Out the Meta Info
  20. 20. • Set the alt text for images • Optimize and properly size your images • Consider adding schema markup Step 5: Other On-Page Factors
  21. 21. Promoting
  22. 22. Step 1: Submit for Indexing
  23. 23. Step 2: Post to Social
  24. 24. Step 2: Post to Social Source: . https://blog.hootsuite.com/social-media-seo-experiment/ “As you can see from the results above, there appears to be a strong correlation between social activity and rankings.” -Hootsuite
  25. 25. Step 3: Other Promotion Strategies • E-Newsletter • RSS Feed • Link outreach • Guest posting
  26. 26. Make the Most of WordPress Plugins • Automatically post to social media • Send new blog posts to subscribers via e-mail • Schema markup • Redirects • Analytics • Speed optimizations • SSL
  27. 27. So, In a Nutshell… • Write good content • Don’t forget on-page optimizations while publishing • Write good content • Promote your post for an extra boost • Make the most of WordPress plugins • Write good content
  28. 28. Questions?
  29. 29. Let’s Connect! • https://natashabd.ca • Twitter: @natasha_bd

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