YOUR Personal Brand on Social Media#SAPTechEdNatascha Thomson
Do you Tweet, participate onLinkedIn, SCN, FB, post videos,write blogs, or are you planning to?Either way, its paramount t...
Why Does Your Brand Matter?                                      We’re Fast Becoming A                                    ...
People at SAP who have built a Social Brand    Timo Elliott                      Oliver Bussmann   James Farrar     Chip R...
Who Do You Want to Be?© 2011 SAP AG. All rights reserved.   Confidential   5
Social Media: What it isn’t vs. What it is© 2011 SAP AG. All rights reserved.          Confidential   6
Make a Name    for Yourself =    Build Your    Brand© 2011 SAP AG. All rights reserved.   Confidential   7
You Can Use Social Media To…LearnNetworkSpread The Company MissionBe HelpfulBe A Thought LeaderDevelop A CommunityGet A Jo...
Good Content is the Best Recipe© 2011 SAP AG. All rights reserved.   Confidential   9
Be Consistent© 2011 SAP AG. All rights reserved.   Confidential   10
Be Yourself© 2011 SAP AG. All rights reserved.   Confidential   11
Social Networking FearsThe What If’s?         What If I Say                    What If         Something                  ...
Social Networking FearsThe What If’s?         What If I Say                    What If         Something                  ...
Monitor    Here is a short list of tools to get you started (don’t be shy to use    Google to find more):     Google your...
What Now?Steps You Can Take In Less Than 30 Minutes© 2011 SAP AG. All rights reserved.          Confidential   15
@nathomson                           YouTubelinkedin.com/in/nataschathomson      quora.com/Natascha-Thomsonmarketingaccele...
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Your Brand on Social Media

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SAPTechEd Las Vegas 2011 Expert Networking Session on how to build and monitor your brand on social media.

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Your Brand on Social Media

  1. 1. YOUR Personal Brand on Social Media#SAPTechEdNatascha Thomson
  2. 2. Do you Tweet, participate onLinkedIn, SCN, FB, post videos,write blogs, or are you planning to?Either way, its paramount that youthink about the personal brand youare building through your onlinepresence - and this should not bean afterthought.Join to learn and discuss.
  3. 3. Why Does Your Brand Matter? We’re Fast Becoming A Networked Society! Your Network Is Your Support System Your Social Brand Is Your Professional Identity Brand “You” Is Starting To Stretch Across Personal & Business© 2011 SAP AG. All rights reserved. Confidential 3
  4. 4. People at SAP who have built a Social Brand Timo Elliott Oliver Bussmann James Farrar Chip Rodgers Business Intelligence Being a CIO Sustainability SAP Community Network© 2011 SAP AG. All rights reserved. Confidential 4
  5. 5. Who Do You Want to Be?© 2011 SAP AG. All rights reserved. Confidential 5
  6. 6. Social Media: What it isn’t vs. What it is© 2011 SAP AG. All rights reserved. Confidential 6
  7. 7. Make a Name for Yourself = Build Your Brand© 2011 SAP AG. All rights reserved. Confidential 7
  8. 8. You Can Use Social Media To…LearnNetworkSpread The Company MissionBe HelpfulBe A Thought LeaderDevelop A CommunityGet A Job...Or Help Others Get A JobBuild Relationships/Contacts© 2011 SAP AG. All rights reserved. Confidential 8
  9. 9. Good Content is the Best Recipe© 2011 SAP AG. All rights reserved. Confidential 9
  10. 10. Be Consistent© 2011 SAP AG. All rights reserved. Confidential 10
  11. 11. Be Yourself© 2011 SAP AG. All rights reserved. Confidential 11
  12. 12. Social Networking FearsThe What If’s? What If I Say What If Something Someone Hacks Wrong? My Identity? What If I Can’t Find What If I’m The Time? Ignored? What If I What If I Get Make A Into An Mistake? Argument?© 2011 SAP AG. All rights reserved. Confidential 12
  13. 13. Social Networking FearsThe What If’s? What If I Say What If Something Someone Hacks Wrong? My Identity? What If I Can’t Find What If I’m The Time? Ignored? What If I What If I Get Make A Into An Mistake? Argument?© 2011 SAP AG. All rights reserved. Confidential 13
  14. 14. Monitor Here is a short list of tools to get you started (don’t be shy to use Google to find more):  Google your own name or set up Google Alerts  Search for your name on Socialmention.com (in addition to a list of search results, you get stats on sentiment, top keywords, top users and hashtags)  Put your Twitter handle into TweetReach.com and get metrics on your reach/impressions, retweets, mentions, top followers etc.  Klout.com provides your influencer score. Take this with a grain of salt as it’s not a perfect science. It covers Twitter, FB and LinkedIn. Twitalyzer is a similar tool for Twitter only.  Mr. Unfollowr tells you who has recently unfollowed you on Twitter (PS: There is also Mr. Follow, to find out who you should be following).© 2011 SAP AG. All rights reserved. Confidential 14
  15. 15. What Now?Steps You Can Take In Less Than 30 Minutes© 2011 SAP AG. All rights reserved. Confidential 15
  16. 16. @nathomson YouTubelinkedin.com/in/nataschathomson quora.com/Natascha-Thomsonmarketingaccelerator.wordpress.com SAPMentorsSCN Blog Natascha.Thomson@SAP.comslideshare.net/NataschaThomson VimeoGoogle+ Flickr+1 925 200 5387 Thank You!

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