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Pinterest - Is your business ready?

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Aug. 13, 2012
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Pinterest - Is your business ready?

Aug. 13, 2012
• 3 likes • 6,181 views

Download to read offline

Education Business Technology

Have you heard about Pinterest but are wondering how to use it for your business?
Wonder no more.

This deck provides a crisp overview of what Pinterest is, key facts on the channel, how to set it up, use it & leverage it for business.

Have you heard about Pinterest but are wondering how to use it for your business?
Wonder no more.

This deck provides a crisp overview of what Pinterest is, key facts on the channel, how to set it up, use it & leverage it for business.

Education Business Technology
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Pinterest - Is your business ready?

  1. Is your business ready? Natascha Thomson August 13, 2012
  2. Let me introduce myself…
  3. About You
  4. Imagine… …a world where you know individuals’ wants & dreams…
  5. Example: Friend 1 (Female)
  6. Example: Friend 2 (Male)
  7. Example: Friend 3 (shared board)
  8. Example: Desire
  9. Don’t know her (but get the “picture”)
  10. Category: Animals
  11. Search: HDTVs
  12. The next hour... 1. Marketing Fundamentals 2. Pinterest Facts 3. “How to” Pinterest 101 4. “How to” Pinterest for Biz 5. Q&A
  13. 10 Social Media Marketing Fundamentals
  14. Social Media B2C B2B = B2P
  15. Pinterest Facts
  16. Pinterest Motivators…
  17. 31
  18. “How to” Pinterest 101 33
  19. Set up your account at Pinterest.com
  20. Set up your account at Pinterest.com
  21. Create a few dashboards (consider topics well)
  22. Build connections & engage
  23. Install the Pin it button
  24. “Pin It” Example
  25. Pin automatically redirects to original site pinned from
  26. Upload pictures & videos
  27. Add URLs & Text
  28. Comment & Tag
  29. Repin
  30. Repin & Like buttons will Like & Follow show if you hover here
  31. “Click” on picture takes you “through” to source
  32. You can see what has been "pinned" from your site via http://pinterest.com/source/yourwebsite.com
  33. Default = On Good To Know (turn it off) No Private Boards No Business “Pages” (Yet)
  34. “How to” Pinterest for Business
  35. Harrods’ Diamond Jubilee Street Party Window Contest * http://www.luxurydaily.com/harrods-builds-loyalists-through-royalty-themed-pinterest-contest/
  36. Announced via FB & Twitter
  37. Pinspiration Board
  38. #HarrodsWindows
  39. Dobango’s July 4th Contest
  40. * http://www.dobango.com/pinterest#
  41. EXPERIMENT Pinned this and got no likes  Board Name: Real Social •*Operation Mend
  42. EXPERIMENT Pinned this and got 3 likes in 5 minutes •Board: Social Media Board Name: Social Media
  43. EXPERIMENT Pinned this and got 11 likes in 15 minutes Board Name: Inspirational
  44. Bottom Line Know your audience Use the right (high quality) pictures to create traction Engage in a meaningful way Provide content worth pinning on your website
  45. B2B Social Media Marketing Consulting Natascha Thomson NaThomson@MarketingXLerator.com http://www.MarketingXLerator.com http://www.LinkedIn.com/in/NataschaThomson @NaThomson https://pinterest.com/nathomson http://www.slideshare.net/NataschaThomson/pinterest-is-your- business-ready Coming Soon: 42 Rules for B2B Social Media Marketing Book 69
  46. MarketingCampSV.org 70
  47. Resources • How to Track Your Website’s Content on Pinterest http://mashable.com/2012/03/14/pinterest-track-content/ • 56 Ways to Market Your Business on Pinterest http://www.copyblogger.com/pinterest-marketing/ • 150 Brands on Pinterest http://typeaparent.com/150-brands-on-pinterest.html • How to Master Pinterest for B2B Marketing http://blog.hubspot.com/blog/tabid/6307/bid/31428/How-to-Master- Pinterest-for-B2B-Marketing.aspx • Free eBook: How to Use Pinterest for Business http://www.hubspot.com/how-to-use-pinterest-for-business/ • Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [Study] http://mashable.com/2012/02/01/pinterest-traffic-study/ • Pinterest Usage & Growth US vs. UK • http://www.webanalyticsworld.net/2012/03/pinterest-usage-and-growth-us-vs-uk.html • Brands that Pop on Pinterest • http://blog.hubspot.com/blog/tabid/6307/bid/31199/7-Examples-of-Brands-That-Pop-on-Pinterest.aspx

Editor's Notes

  • Owner & Founder MarketingXLeratorB2B Social Media & Marketing ConsultingOver 15 years of B2B marketing experience in the US & abroadLast corporate job at SAPMarket online community (SCN with over 2 million members)Sr. Director at SAP consulting with internal organizations on social media strategyGoal to connect people for business
  • Slide focus: MarketersWho is in the audience? Quick SurveyB2C?B2B?Small Biz?Large Biz?Who is using PinterestPersonallyProfessionally?
  • Imagine a life where knowing your customers is easy!As marketers, we dream about access to people’s desires, dreams, and information on how to meet their needs.If we could only know what a person is looking for and if they like our offerings…Wouldn’t that make our marketer lives so much easier?
  • Enter the stage…Pinterest
  • Social Media is a set of tools and strategies to reach your top marketing goals.Make sure you don’t think about social media in isolation from your other plans.The new reality:Pull marketing
  • Your online profile is your online business card
  • Seth Godin says:A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they?re enabling countless new tribes to be born?groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.And so the key question: Who is going to lead us?
  • TopicsUsersVisual Social Bookmarking & Scrap booking
  • 81% Women in USMake large number of purchase decisions…Opportunity to align with this group in the US…Imagine…Woman is planning her wedding or bathroom remodel…Conveniently a loan is offered to her….Have not see this but possibilityIn many ways, it’s still open how Pinterest will be leveraged.FB has own version (not so good)Many competitive sites; some even from before Pinterest days.
  • Lost of referral travel = LinkLoveEvery image is a link back to a (your?) websiteYou can look up who clicked on your images = referral sources on Google Analytics & better understand your audienceThe more people repin the more authoritative your links become
  • Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn Combined [STUDY]
  • Pinterest is now open to the publicPreviously they tried to create exclusivity & buzz by making it “invitation only”If you are setting up Pinterest for businessMake sure to log in with your FB or Twitter BIZ account!!(You can make connections)
  • Pinterest is now open to the publicPreviously they tried to create exclusivity & buzz by making it “invitation only”If you are setting up Pinterest for businessMake sure to log in with your FB or Twitter BIZ account!!(You can make connections)
  • B2C: Obvious valueExamples:online catalogues with interactive features which enable engagement and in turn drive traffic back to their own site. Can include prices.- Show customers with products (like ads but with real people)B2B: More complexpost compelling images that create associations with your brand. E.g. show the softer side of a software company by showcasing pictures ofEmployees of the company volunteering e.g. for Habitat for HumanitySolar panels on the roof of an office building to show concern for the environmentShow what costumers have built with their software, e.g. a hospital, a car…
  • To create engagement, comment on other people's pins and ask questions (yes, high touch)
  • In the “About” Drop downInstall the pin it button on your browser so you can pin pictures as you goYou’ll probably have business boards but maybe also some personal boards (remember B2P)Make sure you have a “pin it” sharing button on your own websiteAnd a “Follow me on Pinterest” buttonIs everybody clear on following vs. sharing?There is also a “pin it” button for your iPhoneSimilarly “Share as an Image” is good. Sometimes sites are not set up to let people pin pictures…you write a text & it posts itSee on the left hand navigation a list of getting started information. Consult as appropriate
  • Use hashtags & keywords to increase SEO & findability
  • Create "associations" with your brand, e.g. fitness for food manufacturer

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