Saunders client feedback and recommendation ppt report 3.23

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Saunders client feedback and recommendation ppt report 3.23

  1. 1. THE YCC INC.™ ASSESSMENT AND RECOMMENDATIONS FOR BROWN LEADERSHIP CONSULTING conducted by: Natascha F. Saunders, MBA, MS, CPCC Ed.D. in Organizational Leadership, Student Course Framework: Organizational Consulting Saunders.N@husky.neu.edu
  2. 2. THE CONTEXT Dr. Brown is an independent consultant who assists clients in improving their leadership skills preparing them to lead followers. Assessing various branding areas using M.I.C.R.O™ Peter Block Flawless Consulting Consultant Expertise Asking Questions
  3. 3. FINDINGS & FIELD INSIGHT  Various skillsets and focus  Assessment areas to be developed include:  Google Ability Rating (which includes: quotations in articles, publications, media interviews, speeches, etc.)  Elevator Pitch  Clearly defined target market  A specific focus produces the best results for small business  The Chronicle of Higher Education sets the tone for academic administrators  INC Magazine, “To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly.” Brown Leadership INTERNAL Industry EXTERNAL
  4. 4. FINDINGS CONT.  Maslow’s Hierarchy of Needs a theoretical Framework for Marketing Success  Transformational Leadership Theory which describes leadership as a process that changes people and organizations.  Interviewing Dr. Brown to learn who she plans to market was the first step in determining how these clients needs can be met.  A vision statement document given to Dr. Brown was created and focused around the 3 I’s SCHOLARLY CONCEPTS EVIDENCE
  5. 5. RECOMMENDATIONS M.I.C.R.O™ BRANDING MATERIALS IMAGE COMMUNICATIONREPUTATION ONLINE “BRANDS ARE BUILT ON WHAT PEOPLE ARE SAYING ABOUT YOU, NOT WHAT YOU ARE SAYING ABOUT YOURSELF.” ~ GUY KAWASAKI

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